CGTN Launches Three Specialized FAST Channels Expanding Global Audience Reach
In a significant move to strengthen its international presence, China Global Television Network (CGTN), an arm of China Media Group (CMG), officially launched three specialized channels on FAST (Free Ad-supported Streaming Television) platforms. This initiative, introduced during the inaugural Global South Media Partners Mechanism meeting and the 13th Global Media Forum in Xi'an, China, aims to reach an audience of nearly 200 million viewers worldwide.
The three channels—CGTN Global Biz, China Travel, and Discovering China—will broadcast 24/7 across fifteen leading international FAST platforms, marking a pivotal step in CGTN's strategy to innovate its business model and enhance global communications.
CGTN Global Biz is designed as a around-the-clock financial news service. It will provide viewers with real-time updates on financial trends, market data analytics, and in-depth interviews, helping audiences worldwide grasp China’s latest economic policies and market trends. This channel seeks to serve as a vital resource for professionals and anyone interested in China's dynamic economic landscape.
China Travel will focus on tourism and lifestyle trends within China, providing a window into the vibrant cultural offerings of modern China. It aims to enhance global understanding and appreciation of China's diverse tourism potential, showcasing everything from culinary delights to cultural heritage.
Discovering China will feature a range of documentaries highlighting China's modernization achievements and the importance of cultural exchanges among civilizations. This channel intends to provide a panoramic view of China's development journey alongside its cultural allure. The programming for all three channels will include original content totaling six hours of broadcasts each day, ensuring a steady stream of quality content sourced from high-quality production outlets.
Since 2023, CGTN has been developing its footprint within the FAST media landscape, already promoting channels such as CGTN English and the Documentary Channel on major global FAST platforms. As a rapidly growing business format in the global television market, FAST TV offers specialized content that allows for affordable programming supported by advertisements and a recognizable brand identity.
This launch not only enriches CGTN's content offerings but also represents a smart business move aimed at adapting to changing viewer preferences in an increasingly digital age. By leveraging the power of FAST platforms, CGTN can potentially reach demographic segments that traditional media have overlooked, making it a critical player in the international media market.
Ultimately, the introduction of these channels reflects CGTN's commitment to providing top-notch programming tailored to the demands of international audiences. As the media landscape continues to shift, CGTN is poised to enhance its role as a significant source of information and entertainment for a global audience, marking an exciting era of media engagement for audiences everywhere.
The three channels—CGTN Global Biz, China Travel, and Discovering China—will broadcast 24/7 across fifteen leading international FAST platforms, marking a pivotal step in CGTN's strategy to innovate its business model and enhance global communications.
CGTN Global Biz is designed as a around-the-clock financial news service. It will provide viewers with real-time updates on financial trends, market data analytics, and in-depth interviews, helping audiences worldwide grasp China’s latest economic policies and market trends. This channel seeks to serve as a vital resource for professionals and anyone interested in China's dynamic economic landscape.
China Travel will focus on tourism and lifestyle trends within China, providing a window into the vibrant cultural offerings of modern China. It aims to enhance global understanding and appreciation of China's diverse tourism potential, showcasing everything from culinary delights to cultural heritage.
Discovering China will feature a range of documentaries highlighting China's modernization achievements and the importance of cultural exchanges among civilizations. This channel intends to provide a panoramic view of China's development journey alongside its cultural allure. The programming for all three channels will include original content totaling six hours of broadcasts each day, ensuring a steady stream of quality content sourced from high-quality production outlets.
Since 2023, CGTN has been developing its footprint within the FAST media landscape, already promoting channels such as CGTN English and the Documentary Channel on major global FAST platforms. As a rapidly growing business format in the global television market, FAST TV offers specialized content that allows for affordable programming supported by advertisements and a recognizable brand identity.
This launch not only enriches CGTN's content offerings but also represents a smart business move aimed at adapting to changing viewer preferences in an increasingly digital age. By leveraging the power of FAST platforms, CGTN can potentially reach demographic segments that traditional media have overlooked, making it a critical player in the international media market.
Ultimately, the introduction of these channels reflects CGTN's commitment to providing top-notch programming tailored to the demands of international audiences. As the media landscape continues to shift, CGTN is poised to enhance its role as a significant source of information and entertainment for a global audience, marking an exciting era of media engagement for audiences everywhere.
Topics Entertainment & Media）
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