Kuradashi Hosts Special Citrus and Apple Event to Combat Food Waste

Kuradashi's Special Citrus and Apple Event

Kuradashi, a social good market operated by Kuradashi Inc. based in Shinagawa, Tokyo, is excited to launch a special event dedicated to citrus fruits and apples from March 19 to March 25. This initiative aims to support local farmers facing increased supply due to a record harvest and shipping delays, while also reducing food waste from seasonal fruits.

Supporting Local Farmers and Reducing Food Waste

The backdrop of this event is the unprecedented abundant harvest of Satsuma mandarins from Ehime Prefecture's Yawatahama City, which has been impacted by warmer weather that delayed the coloring and harvesting of the fruit. Due to these conditions, the distribution of various citrus varieties like Iyo oranges and Ponkan has fallen behind schedule, resulting in challenges securing shelf space and competition with other varieties in stores.

Kuradashi is committed to aiding farmers who meticulously cultivate their fruits, ensuring that as many of these delicious fruits reach consumers as possible. The Citrus and Apple Event represents an opportunity to enjoy seasonal flavors while supporting local agriculture and addressing the issue of food waste.

Event Overview

During this event, shoppers can take advantage of discount coupons offering up to 1,000 yen off select citrus fruits, especially those that have seen a surge in supply due to bountiful harvests. The highlighted items include sweet and succulent citrus varieties from Ehime, such as Shiranui and Setoka, as well as Fuji apples from Aomori, which are currently in season.

- Event Date: March 19, 2026, 00:00 to March 25, 2026, 23:59
- Featured Products: Citrus fruits from Ehime Prefecture (Shiranui, Setoka, Sweet Shiranui) and Aomori apples (Fuji)
- Special Offer: Coupons for discounts on select items available during the campaign
- Event Website: Kuradashi Special Event

Voices from Ehime Farmers

An Ehime farmer expressed, “This season's weather has been favorable, resulting in an impressive crop. However, with many regions experiencing the same increase in yield, the market has become saturated, making sales challenging. It's disheartening that the delicious mandarins we've carefully nurtured aren’t reaching consumers adequately, translating to waste. I hope this event can introduce many to the wonderful taste of Ehime mandarin oranges and turn them into fans.”

Kuradashi's Mission

Kuradashi continues to strive for a model that equally benefits suppliers and consumers, aiming to have a tangible impact on society, environment, and economy as a Social Growth Company. The Kuradashi Food initiative seeks to create a significant ripple effect in food waste reduction, engaging comprehensively throughout the supply chain to foster a sustainable food industry.

- Kuradashi Food URL: Food Waste Reduction

A Unique Shopping Experience

Kuradashi offers a positive shopping experience, aiming to mitigate food waste by offering products that are still safe for consumption but could face disposal. Additionally, part of the revenue is contributed to various social initiatives for environmental preservation and disaster support, aligning efforts with the 17 Sustainable Development Goals (SDGs). Our market allows enjoyable shopping that leads to positive societal outcomes, creating a new model in social impact commerce.

- Kuradashi Main Site: Kuradashi Market

About Kuradashi Inc.

Founded in July 2014 and led by CEO Kohei Kawamura, Kuradashi Inc. is located at 5F Meguro Center Building, 3-2-1 Kamiosaki, Shinagawa, Tokyo.

- Corporate Website: Kuradashi Corporate

Our Services

- Social Good Market: Kuradashi Market
- Kuradashi Fund: Support Fund
- Frozen Meal Delivery: Dr. Tsurukame Kitchen
- Online Cooking Class: La Table de SHIORI Online

Kuradashi's Impact

With a goal to achieve significant reductions in food waste, reports indicate a total of 33,659 tons of food waste prevented and substantial economic effects reaching over 16 billion yen. Kuradashi continues its commitment to fostering sustainable practices in the food industry.

Impact URL: Kuradashi Impact