#Japan #Tokyo #animal welfare #CoCo Gourmet #Miao Gourmet

Help Shelter Dogs and Cats with Just a Click!

As the chilly winds of November approach, a generous initiative is coming your way! Starting from November 13, 2025, Biophilia Inc. will launch a fun and engaging CSR project titled “Wani Nyaru.” This initiative aims to provide delicious homemade meals to shelter dogs and cats, and the best part is that you can contribute with just a simple tap on your phone!

What is the “Wani Nyaru” Project?

The heart of “Wani Nyaru” lies in its mission to connect individuals who wish to support shelter animals with those in need. Biophilia, the company behind the beloved handmade pet food brands, CoCo Gourmet and Miao Gourmet, is dedicated to creating a sustainable society where every animal can feel the joy of living. The name “Wani Nyaru” symbolizes a circle of happiness that connects individuals and animals, making it a collective effort to improve animal welfare.

How It Works

This innovative social media campaign will run from November 13 to November 25, 2025. By performing simple actions on the project’s official Instagram account, you can help raise funds to provide meals for shelter dogs and cats.

• - Like Posts: Each “like” on the official campaign posts translates to a 10g donation of fresh homemade food.
• - Follow Accounts: Following the official project account @wan_i_nyaru_biophilia_official and related brands (like @coco_gourmet_official and @miao_gourmet) will contribute an additional 10g per follow.
• - Comment and Share: Drop an encouraging comment for the shelter animals or share the posts in your stories to amplify your contribution! Each of these actions helps build a supportive community around our furry friends.

By creating a chain of kindness, we hope to extend the “circle of support” for shelter dogs and cats. Use the hashtag #保護犬猫にうまうまを届けよう (Deliver Delicious Food to Shelter Pets) to spread the word!

Achievements and Future Goals

Biophilia has already built a commendable track record in animal welfare. The brand has significantly reduced food waste while supporting various animal welfare organizations. Since its inception, it has donated approximately 70,000 bags (worth about 30 million yen) of food through its initiatives.

In recent years, Biophilia has engaged in numerous programs, from donating food to active participation in campaigns that educate the public and encourage them to help sheltered animals. The company is committed to involving pet owners in these initiatives, as they believe that every purchase made contributes to overall animal welfare.

The Journey of “Wani Nyaru”

• - June 2019: CoCo Gourmet is launched; initiating the “One Food for One Food” program where one food meal is donated for each purchase.
• - May 2021: The “Wani Nyaru” initiative officially commenced, promoting food loss reduction through customer-driven donation efforts.
• - November 2024: Demonstrated resilience by donating food to areas affected by disasters.
• - Ongoing Efforts: Continuously evaluates and implements new strategies to get the community involved in animal welfare.

Join Us!

As the campaign kicks off, the Biophilia team invites you to engage, share, and help make a difference. Your little actions can collectively make significant impacts in the lives of many abandoned and sheltered animals.

Stay tuned on our official socials for updates as we expand the “Wani Nyaru” community and look forward to achieving our goals together!

For more information about Biophilia and our commitment to animal welfare, please visit our official website. Together, let's create a kinder world for all animals!