#House Foods #Fruiche #3 Mix

Celebrating 50 Years of Fruiche with a Special Flavor

In 2026, House Foods Corporation will celebrate the golden anniversary of its beloved dessert brand, Fruiche, which was first launched in March 1976. To commemorate this milestone, the company is set to release a limited-edition flavor called Fruiche Dream Special 3 Mix! Strawberry x Peach x Orange on January 12, 2026. Priced at 236 yen (excluding tax) for a 150g package, this new concoction is especially designed for both nostalgic adults and curious children alike!

The Dream Flavor

As the name suggests, Fruiche Dream Special 3 Mix combines the original three fruity flavors – strawberry, peach, and orange – allowing fans to savor them all in one delightful serving. Fruiche has made a name for itself as a fruit-filled dessert that was once rare and has long been cherished by children.

House Foods has meticulously crafted this special blend to preserve the signature taste of each fruit while ensuring their unique flavors harmonize beautifully. Expect the sweet essence of strawberry to greet your palate first, followed by the juicy notes of peach, and finishing with the gentle sweetness of orange that lingers deliciously.

The First of Its Kind

For the first time in Fruiche's history, three different types of fruit chunks—strawberry, white peach, and mandarin orange—are packed into a single product. This innovative combination embodies the essence of joy and nostalgia, fitting perfectly with the 50th-anniversary theme.

A Rich Development Journey

The Birth of Fruiche

Fruiche became an instant favorite following its launch back in 1976, a time when ready-to-make desserts without the need for cooking were especially appealing to families. Designed to be mixed simply with milk, it offered a convenient homemade dessert experience, allowing families and individuals to create joyful moments with ease—whether during family time or simply indulging alone.

As the brand approaches its milestone, ongoing research and development have kept it relevant while ensuring it adapts to changing consumer preferences and times, all while delivering happiness and surprises.

Crafting the Special 3 Mix

As part of the development of the 50th-anniversary product, House Foods sought to cater to people reminiscing about their childhood, wanting to capture both the hearts of children today and those who fondly remember Fruiche. Many adults have shared stories detailing how Fruiche represented a special treat during their childhood, highlighting the nostalgia.

Taking this into account, the product idea naturally emerged: a treat that allows everyone to enjoy all three initial flavors in a single indulgence.

Encouraging Shared Memories

The aim is to create a dessert that brings joy not only to children but also to adults who have grown up with Fruiche. It’s perfect for family celebrations or casual gatherings, encouraging memories and new experiences to blossom.

Quality Assurance from the Origins

The original researchers behind the Fruiche concept have also played a pivotal role in perfecting this flavor harmony. They ensured that even with the strong acidity of strawberries and oranges, the sweet and mild flavor of peaches balances everything beautifully, creating a seamless taste experience.

The celebratory packaging features vibrant red tones and playful decorations to encapsulate the joyous spirit of the 50th anniversary while presenting the exhilarating concept of enjoying all three flavors at once.

Commemorating 50 Remarkable Years

As part of the 50th-anniversary celebrations, a special website dedicated to Fruiche will be launched on January 9, 2026, inviting customers to relive memories and find more information on Fruiche’s extensive history.

Additionally, limited-edition packaging for the classic flavors of Fruiche Strawberry and Mix Peach will be rolled out alongside the new special mix.

Exciting Campaigns to Celebrate

To celebrate, House Foods is organizing a **