#Japan #Tokyo #MR.BROTHERS #Hottayu #BROSH

Discover the Unique Collaboration Event: Hottayu x BROSH

This February, immerse yourself in a unique experience at the longstanding traditional bathhouse, Hottayu, located in Nishiarai, Tokyo. Hottayu, with its 80-year legacy, has teamed up with the renowned Japanese pomade brand, BROSH, to create a one-of-a-kind event that merges the art of relaxation with barber culture.

Concept of the Event: "Tune In, Enhance Yourself"

The event, titled "Tune In, Enhance Yourself," takes place over four special days. Attendees will have the opportunity to experience the soothing baths and saunas of Hottayu while enjoying grooming services and products from BROSH. This event is designed particularly for men, embracing their journey towards self-care and grooming.

Schedule of the Event

• - Men's Day Experience: February 12 (Thursday, reservation required)
• - General Access: February 13 (Friday) - 15 (Sunday, no reservations needed)

Men’s Day – February 12

On this special day, Hottayu introduces its first-ever Men's Day, offering an exclusive pre-event experience for 60 guests. Participants can enjoy a luxurious shaving experience provided by Mr. Brothers Cut Club, a popular barber collective. Witness the expertise of professional barbers in a cozy, local bathhouse setting.

As part of this exclusive day, attendees will also receive a commemorative T-shaped razor and a special collaboration towel. This is a perfect opportunity to unwind and allow caring professionals to enhance your grooming. Don't miss out on this unique experience that embodies both relaxation and grooming sophistication!

General Access – February 13 to 15

From February 13 to 15, the event opens its doors to everyone without the need for reservations. Whether you stop by after work or visit over the weekend, you can simply enjoy a relaxing day at Hottayu and sample BROSH's latest products, including shaving gel and beard balm—all for free! These products can be utilized for grooming after your bath or sauna session, offering a novel, rejuvenating experience in a relaxing environment.

Don’t miss the chance to receive free T-shaped razors and limited edition collaboration towels during this period. Get ready to feel and look your best during these four exceptional days this winter!

About Hottayu

Founded in 1942, Hottayu has been a cherished part of the local community for over 80 years. Located just a seven-minute walk from Nishiarai Station on the Tobu Isesaki Line, Hottayu has undergone a significant renovation in 2022, modernizing its facilities while preserving the essence of traditional Japanese bath culture. Featuring a medicinal herb sauna, a deep water bath, and an atmospheric outdoor bath, Hottayu provides an exceptional environment designed for superior relaxation.

Increasingly popular among younger generations and creative individuals, Hottayu is recognized not just as a traditional bathhouse, but as a vibrant hub of evolving culture.

About BROSH

Established in 2017, BROSH was born from the need for high-quality pomades that suited the preferences of Japanese users. Complying with stringent local standards, BROSH has evolved from a local brand to a global presence, offering a range of six different pomade types to suit various styles and occasions. BROSH also supplies barber equipment and apparel, solidifying its status as a leading player in the Japanese barber movement.

About Mr. Brothers Cut Club

Since opening its first store in Harajuku in February 2015, Mr. Brothers Cut Club has expanded to six locations across Japan and two overseas. This barber collective not only specializes in artistic grooming services but also runs barber academies in Ghana to support local employment. Together, Hottayu and BROSH create an enriching experience that highlights men's grooming culture in a laid-back, inviting setting.

Make sure to visit Hottayu's official site or their Instagram (@hottayu_nishiarai) for details and updates. Don't miss out on this extraordinary event to enhance your grooming and relaxation experience!