#Japan #Tokyo #esports #video marketing #CLIP Inc.

CLIP Inc. Unveils a New Marketing Model for Offline Events

CLIP Inc., headquartered in Shibuya, Tokyo, has announced the implementation of a novel marketing strategy leveraging highlight clips from offline events, particularly focused on eSports. This innovative approach aims to extend the vibrant atmosphere of these events into the online realm, fostering ticket sales and promoting attendance for future events.

Background: Turning Offline Events into Engaging Content

Traditionally, highlight clips have been created primarily from live-streamed footage. However, CLIP has redefined offline events as the source material for these clips, developing a unique operational model. By instantly capturing intense moments from matches and the audience's spirited reactions, CLIP aims to increase awareness among those who could not attend the event and generate excitement for future tournaments.

Key Feature: Granting "Clip Rights" to Ticket Holders and Attendees

Central to this new model is the provision of rights to create and share highlight clips exclusively for those who purchase paid tickets or attend the events. This structure fosters several beneficial outcomes:

• - Immediate Release of Excitement: Fans can post their own videos on social media immediately after the event, capturing the highest emotional states.
• - Increased User-Generated Content (UGC): Participants become enthusiastic "spreading agents," leading to an increase in the volume of posts and secondary sharing.
• - New Forms of Feedback: Instead of relying solely on written comments, attendees can share their experiences through actual footage, enriching the dissemination of word-of-mouth marketing.

Direct Link to Ticket Sales and Attendance Promotion

This model functions not just as a means to distribute recorded footage, but as a marketing tool aimed at generating future participation. Key components include:

• - Maximizing Emotion: Utilizing memorable highlights and scenes to incite a desire in potential attendees to experience the event in person.
• - Establishing Attendance Pathways: The highlight clips serve as a gateway to encourage ticket purchases for upcoming events.
• - Broad Application Spectrum: This strategy is versatile, extendable to various offline events, including music concerts, sports competitions, theater performances, and film screenings.

Future Developments

CLIP plans to actively propose this model to organizers of sports leagues, music festivals, and themed events. By combining elements of events, highlight clips, ticket sales, and UGC, CLIP endeavors to set a new standard in event marketing.

Comments from the CEO

Shinji Yamamoto, CEO of CLIP Inc., emphasizes, "Highlight clips are no longer exclusive to online streams. We live in an era where the excitement generated at offline events can be transformed into video content that drives attendance and ticket sales. By granting clip rights to paid ticket holders, we can trigger the most vibrant sharing moments right as the event concludes. This model positions all types of events—be it sports, music, or cinema—into the forefront of highlight clip marketing."

About CLIP Inc.

CLIP Inc. is a next-generation content platform integrating AI-powered highlight generation with IP rights management across multiple formats. Their core offerings include:

• - AI-driven automatic highlight creation from diverse formats such as YouTube/Twitch videos, radio broadcasts, dramas, comics, photographs, newspapers, and novels.
• - Support for short video marketing centered around highlight clips.
• - A centralized rights management platform for IP rights processing, revenue sharing, and management.

With a commitment to delivering an enhanced experience by optimally re-editing compelling content, CLIP Inc. is accelerating the construction of a comprehensive content distribution infrastructure, maximizing the flow and value of various IPs, including visuals, audio, text, comics, and images.

For more information about CLIP Inc., visit their website: CLIP Inc..