#United States #Napa #Digital Marketing #Colangelo Partners #WineGlass Marketing

Colangelo & Partners Acquires Majority Position in WineGlass Marketing

In a significant move to enhance their services within the wine and spirits sector, Colangelo & Partners has announced their acquisition of a majority stake in WineGlass Marketing. This transaction marks a new chapter in Colangelo & Partners’ growth as they expand their presence in Napa, a pivotal location in the U.S. wine industry.

The Acquisition Overview

Colangelo & Partners, a premier communications agency focusing on wine and spirits, has long been a leader in providing strategic marketing solutions. With this acquisition, they aim to integrate WineGlass Marketing's strengths in digital marketing, which includes strategic planning, creative advertising campaigns, web development, and email marketing tailored for the wine and spirits industry.

Gino Colangelo, president of the agency, stated that this move not only enhances their service offerings but also establishes a vital presence in wine country. With the agency's organic growth from just five employees to a robust team of 75 over the past 18 years, this partnership is seen as a strategic step towards broadening their capabilities and presence in an industry defined by changing consumer behaviors.

WineGlass Marketing's Legacy

Founded in 2011 by Susan DeMatei, WineGlass Marketing has built a reputation for addressing the digital marketing challenges faced by wineries. With more than a decade of experience, the agency is known for its innovative approaches that blend strategic insights with creative execution. The team at WineGlass Marketing is enthusiastic about the new opportunities that this partnership presents, allowing them to focus on delivering enhanced creative and strategic marketing solutions for their clients.

Susan DeMatei expressed her excitement about the partnership, emphasizing the empowerment it brings to her team by alleviating operational hurdles. This collaboration allows them to concentrate on what they do best—creating impactful campaigns that lead to sales and brand growth in a challenging marketplace.

Enhanced Client Experience

WineGlass Marketing will continue to operate independently, managed by DeMatei, while leveraging the extensive public relations and marketing resources from Colangelo & Partners. Clients of WineGlass Marketing can expect to see enhanced service levels and access to an even broader pool of expertise without any disruption to their ongoing campaigns.

Felipe Gonzalez-Gordon, COO of Colangelo & Partners, added that integrating WineGlass Marketing’s services creates a comprehensive solution for clients, particularly for those struggling within the traditional distribution model of the wine industry. The collaboration will allow for the development of scalable marketing strategies that yield a clear return on investment, ultimately optimizing business outcomes.

About the Two Agencies

WineGlass Marketing is a full-service marketing agency based in Napa, recognized for its exceptional service to both domestic and international wine and spirits clients. The agency has been honored with multiple awards, underlining its accomplishments in areas such as social media strategy, web design, and team capabilities across traditional and digital platforms.

On the other hand, Colangelo & Partners has established a stronghold in the premium food, wine, and spirits market, leveraging deep industry insights and robust relationships to craft targeted communication campaigns. Their approach integrates all facets of marketing, from creative execution to consumer engagement, to deliver measurable success.

The strategic acquisition of WineGlass Marketing is a testament to Colangelo & Partners’ commitment to adapting to market trends and enhancing its capabilities to offer premium service to its clients.

Overall, this partnership signifies not only a tactical growth initiative but also a dedication to providing innovative solutions in the ever-evolving landscape of wine marketing.