K-Beauty Leader COSRX Launches European Supporters Program with YESSTYLE to Expand Brand Influence

COSRX Launches Innovative European Supporters Program



Introduction to the Program


COSRX, a leading name in the K-Beauty industry known for its effective and gentle skincare solutions, has launched an exciting initiative called the "European Supporters Program." This groundbreaking collaboration with YESSTYLE, a premier platform for Asian fashion and beauty, marks a strategic move to enhance COSRX's global footprint, specifically within five key European markets: the United Kingdom, France, Germany, Italy, and Spain.

The program is designed to showcase a new generation of content creators who are passionate about K-Beauty, bridging COSRX's brand with local communities interested in skincare. Through this initiative, COSRX aims not only to promote its products but to foster a deeper connection with audiences across Europe.

About the Collaboration with YESSTYLE


As a leader in e-commerce for beauty and fashion, YESSTYLE brings significant expertise and reach to this partnership. By leveraging YESSTYLE's network, COSRX hopes to deliver its most popular innovations directly to influential European creators, enriching their content with authentic experiences of using COSRX products.

A spokesperson for COSRX expressed enthusiasm about this partnership, stating, "Collaborating with YESSTYLE allows us to place our most beloved innovations in the hands of European creators directly. This program is not just a campaign; it’s an invitation for collective growth."

Program Details


The European Supporters Program aims to select 100 content creators from the participating countries. Between May and August, these chosen individuals will be granted access to COSRX’s renowned offerings, including the Advanced Snail Mucin range and the RX Collection, which consists of dermatologically formulated skincare products.

Participants will engage in creating authentic content by sharing their skincare journeys on platforms like TikTok, Instagram, and YouTube. This initiative is not just about promoting trends but also about presenting local perspectives that resonate with their followers, thereby enhancing the K-Beauty narrative.

Besides product access, selected creators will benefit from:
  • - Exclusive rewards: including membership perks at YESSTYLE and monthly vouchers.
  • - Top performers: will receive additional gifts and a chance to be featured on COSRX's official social media channels.
  • - Exclusive trip opportunity: finalists will have a chance to visit Korea, engaging directly with the heart of K-Beauty culture at the program’s conclusion.

The Impact of the Program


This initiative represents COSRX's first European influencer program in partnership with YESSTYLE and is a significant milestone in the rapid growth of the K-Beauty market across Europe. Leveraging years of successful global campaign management, COSRX aims to provide digital creators in the region with valuable community-building expertise.

The European Supporters Program reflects COSRX's commitment to fostering meaningful and long-lasting relationships with influencers. It goes beyond traditional product launching strategies, offering a platform for creators to build their identities and gain hands-on industry experience in a nurturing environment aligned with COSRX's values.

How to Apply


Interested candidates for the COSRX x YESSTYLE European Supporters Program can submit their applications between April 7 and April 16. Detailed information can be found on the official COSRX Instagram and YESSTYLE influencer accounts.

About COSRX


COSRX has become a globally recognized skincare brand, known for delivering effective yet affordable solutions that cater to millions worldwide. The brand focuses on using a minimal number of highly effective ingredients in concentrated formulas, delivering visible results while respecting sensitive skin.

For the latest updates and exclusive offers, follow COSRX on Instagram and TikTok or visit www.cosrx.com.

Overall, COSRX is stepping into the European market with a vision of collaboration, creativity, and a strengthened community in the realm of skincare.

Topics Consumer Products & Retail)

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