#Japan #Tokyo #Kakimono Project #storyteller Co. #COTOMONO Marchel

Explore the Kakimono Project: A New Narrative from Store Managers

Storyteller Co., based in Komae City, Tokyo, has launched an innovative initiative called the Kakimono Project on the media platform ‘note’. This project allows store managers to share invaluable insights about their shops, product selections, and the evolving needs of their customers through engaging content, including written pieces, images, audio, and videos.

The Essence of COTOMONO Marchel

COTOMONO Marchel is a handcrafted select shop that stands out for its diverse selection tailored to different seasons and trends. Each shop is a reflection of its surroundings and the creativity of its staff, particularly the store managers who make crucial decisions about what to feature. Being the most connected to customers, these managers have a unique understanding of the products that resonate with shoppers.

The Role of the Store Manager

The Kakimono Project positions store managers as the writers, offering a fresh perspective on the lives of their shops. They will share their thoughts, experiences, and the findings they gather from the bustling marketplace. By ensuring that the staff's sensibilities are valued, the project emphasizes not just the selection of items but also how they are displayed. Store staff collaboratively brainstorm ideas for product displays, enhancing the shopping environment and creating a cohesive experience for customers.

A New Approach to Store Communication

Through Kakimono Project, the store managers will not only communicate through traditional media but will also provide compelling narratives on ‘note’. They will illuminate what goes into the day-to-day operations of each shop and reflect on the deeper emotional connections they foster with customers. This engagement is beyond what typical social media updates can convey.

Every month, a different store from COTOMONO Marchel will participate in the project, starting with the Sendai Parco store in July, followed by the Lumine Ikebukuro store in August. This relay format allows for a rich, continuous flow of stories that keep the audience engaged and informed about the latest offerings and trends from various locations.

Engaging with Customers Through Multi-Channel Platforms

In addition to this unique storytelling on ‘note’, the stores will utilize social media to provide immediate updates about their products. With monthly features focusing on specific brands that are either newly launched or exclusive to that month's distribution, shoppers will gain not only insights into the products but also an understanding of the philosophy behind the selections made by the store managers.

The Kakimono Project promises to unveil the enchanting narratives of shop life, showcasing how staff motivations intertwine with customer experiences. As updates continue to roll out, customers and fans alike should stay tuned for more exciting stories from the heart of COTOMONO Marchel shops.

About Storyteller Co.

Founded in April 2014, Storyteller Co. operates multiple stores under the COTOMONO Marchel brand, where creativity and community intertwine. Operating from their office at storyteller BLD., 2F, Komae, Tokyo, they strive to create compelling experiences that resonate with their customers.

For more information, visit COTOMONO Marchel's website...