#Japan #Tokyo #Asakusa #Engawa #Omotenashi

A Gateway to Japanese Excellence: OMOTENASHI Selection at ENGAWA ASAKUSA

In the heart of Asakusa, the newly opened ENGAWA ASAKUSA select shop has become a beacon for local and international travelers seeking authentic Japanese products. Launched in October 2025, this unique venue proudly exhibits around 30 award-winning items recognized under the OMOTENASHI Selection program, a prestigious initiative aimed at highlighting outstanding Japanese goods and services.

Starting February 11, 2026, ENGAWA ASAKUSA will embrace the flavors of traditional Ukiyo-e through the sales of seven newly selected brands. Visitors will find an eclectic range of products, including innovative fashion accessories and captivating perfumes. The admission of these brands reflects Japan's rich cultural heritage and artisanal craftsmanship, offering something special for everyone.

Featured Brands Coming This February

Among the exciting lineup is the "Kinkuma Perfume Japan Collection" by Pinore, a fragrance line encapsulating the essence of Ukiyo-e art. Other highlights include the ingenious "Kamipita" hair ties from Kamipita Japan, designed to prevent any imprints on your hair. These additions complement the diverse offerings available at ENGAWA ASAKUSA, which range from food and fashion to cosmetics.

Here’s a quick glance at some of the featured products:

• - Kinkuma Perfume Japan Collection (Pinore, Saitama) - Gold Award 2025
• - Kamipita Hair Ties (Kamipita Japan, Tokyo) - Gold Award 2025
• - TRUTH Simpleness Series (Beyond Properties, Tokyo) - Award 2025
• - TABLEAU Edo Glass (Taburo, Tokyo) - Gold Award 2025
• - Harenohi Soy Sauce (Hachimaru, Shizuoka) - Gold Award 2024
• - Handmade Noodles (Tatsumi Noodle Shop, Aichi) - Award 2025
• - Wagirikuhouten (Maruei Seika, Osaka) - Award 2024

Note: Some products will be available starting March 5.

Popular Picks from OMOTENASHI Selection

With approximately half of the clientele at ENGAWA ASAKUSA being international tourists, the shop is known for its extensive range of quality Japanese products. Visitors can explore a selection of kitchen items and artisanal crafts, making perfect gifts or personal keepsakes. Here are some crowd favorites among the OMOTENASHI Selection:

1. Cooling Hokusai Plate Set (Marumo Takagi Pottery, Gifu) - Grand Gold Award 2025
2. Kimono Tray (Shimoto Katsueme Store) - Grand Gold Award 2025
3. Adorable Non-Drip Soy Sauce Dispenser (Kouraku Kiln, Saga) - Gold Award 2019
4. Tosa Blades (Yosumo Blades, Kyoto) - Gold Award 2024

Sweets on the Menu

The on-site café bar at ENGAWA ASAKUSA attracts visitors with its exquisite Japanese tea-themed beverages and desserts, including the award-winning "Gateau Fromage Matcha/Hojicha". Developed in collaboration with pâtisserie maison Fujiya from Hokkaido, this signature sweet has quickly become a beloved item among patrons.

ENGAWA ASAKUSA: A Fusion of Tradition and Modernity

ENGAWA ASAKUSA embodies the concept of connecting the world with Japan’s beauty and creativity. Located just a three-minute walk from Asakusa Station and a two-minute stroll from Senso-ji Temple, the store invites tourists to explore over 400 carefully curated products reflecting Japan's artisanship.

Store Info:
Name: ENGAWA ASAKUSA
Address: 2-1-16 Asakusa, Taito-ku, Tokyo
Website: ENGAWA ASAKUSA
Instagram: ENGAWA ASAKUSA Instagram

Be Part of the OMOTENASHI Selection

The OMOTENASHI Selection continues to accept entries until February 20, 2026, for businesses eager to showcase their exceptional products and services. The program not only supports the growth of recognized items but also offers participants opportunities for promotion in various pop-up events and international trade shows. Businesses across Japan are encouraged to apply if they have unique offerings that could appeal to foreign customers. For further information, visit the OMOTENASHI Selection official website.

In summary, ENGAWA ASAKUSA stands as a vibrant platform for introducing the world to Japan's remarkable craftsmanship, making it a must-visit for anyone looking to experience the charm of Japanese culture.