Overcoming Ad Fatigue with SNS Comic Advertisements
In the modern marketing landscape, many advertisers share a common frustration: despite their best efforts, their meticulously crafted advertisements often go unnoticed. This is not a reflection of creativity failures but rather a manifestation of the inherent limitations of how our brains process information in today’s overloaded digital age.
The Challenge of Information Overload
According to various studies, individuals today receive a volume of information daily equivalent to what people in the Heian period might have encountered over an entire lifetime. Consequently, our brains, in an effort to conserve energy, subconsciously filter out 99.9% of irrelevant information. This means that when it comes to advertising, potential customers are not just ignoring your message—they aren't even noticing it in the first place.
The Solution: SNS Comic Advertisements
PRIZMA, a leading company in innovative marketing strategies, has developed a strategic resource titled *