Subaru Continues to Shine as Top Automaker for Social Impact in 2025
Subaru of America, Inc. proudly announces its recognition as one of the leading brands in the automotive sector for social impact per Forbes' 2025 Best Brands list. For three years running, Subaru has maintained its position among the top three brands, underscoring its commitment to community service and social responsibility. The annual list, developed in collaboration with HundredX, sheds light on brands that consumers perceive as genuinely dedicated to making a positive difference. This recognition aligns seamlessly with Subaru’s ongoing initiative, the Subaru Love Promise, which reflects the company's pledge to positively impact communities nationwide.
Commitment to Social Change
The Forbes list evaluates various factors, including overall brand values, social commitments, sustainability, and community support. Subaru’s strong showing in these areas resulted in being named the top automotive brand in terms of social impact. The independent survey conducted for this year involved feedback from over 165,000 consumers who collectively offered more than 4.4 million ratings on 3,900 brands. This extensive evaluation process ensures that the brands highlighted truly resonate with the public's values and charitable inclinations.
Jeff Walters, Subaru of America’s President and Chief Operating Officer, stated, "Giving back is at the core of our operations, and we are honored to be included among other purpose-driven brands. Our status as the leading automotive brand for social impact reflects the significant contributions our retailers make to their communities every single day. Through the Subaru Love Promise initiative, we are privileged to work with organizations that foster meaningful and lasting change."
Subaru's Impactful Initiatives
The Subaru Love Promise is at the forefront of the company's mission, emphasizing the importance of love and respect towards all individuals while extending support to various communities and customers across the nation. With more than $320 million donated over the past two decades to causes that the Subaru family cherishes, the company has solidified its role as a leader in corporate social responsibility within the automotive industry. Notably, Subaru employees have volunteered over 100,000 hours, reflecting their commitment to bringing about positive change.
The 2025 Best Brands for Social Impact rankings were shaped from surveys conducted between March 2024 and February 2025. Participants rated brands based on quality, value, and customer service, offering a comprehensive overview of consumer perceptions. This year’s data starkly reveals consumers' inclination towards brands that align their operational strategies with the goal of creating significant social impact.
Looking Forward
Subaru remains committed to being more than just a car manufacturer. As the company moves forward, it continues to integrate social consciousness into its core business strategy, forging strong connections with customers who prioritize values that align closely with their own. For more details about the Subaru Love Promise and insights from the 2025 Forbes Best Brands for Social Impact, visit Subaru.com/love-promise and Forbes.com, respectively.
For Subaru, the journey is far from over. This recognition acts as encouragement to further its efforts in the communal landscape, continually striving to better society while retaining its roots in quality automotive manufacturing. Subaru embodies a lifestyle built upon the principles of care, making it clear that true success goes beyond profit margins and towards fostering a more compassionate world. In a time when corporate responsibility is imperative, Subaru's commitment stands as a shining example for others in the industry to follow.