#Japan #Minato #J-League #Nippon Direct #Sagan Tosu

Nippon Direct Special Day at J-League

Nippon Direct Corporation, based in Minato City, Tokyo, aims to transform its identity from a comprehensive e-commerce provider to a multifaceted service company focused on entertainment, global outreach, and digital transformation (DX). As part of this effort, they are set to host a special event titled "Nippon Direct Special Day!!" at the home game of J-League's Sagan Tosu against Tokushima Vortis on November 2, 2025, at 14:00. The venue for this exciting event will be the Ekimae Real Estate Stadium. This release outlines how Nippon Direct will create a seamless match day experience with digital initiatives based around LINE, enriching visitor engagement before, during, and after the game.

Experience Concept

The focus of Nippon Direct is to design an immersive experience that begins before attendees arrive and continues even after they return home. By leveraging the power of entertainment and digital transformation, they aim to generate pre-match excitement, foster camaraderie during the match, and facilitate thoughtful reflections afterward. This will be curated into a cohesive narrative that enhances visitor satisfaction and encourages repeat attendance.

To facilitate this, Nippon Direct plans to utilize its official LINE account and LINE mini application as a hub for check-ins, navigation, participation activities, and visual representation of experiences, all in a one-stop format.

Pre-Match Activities

1. Interactive Booth: LINE-Based Lottery (Planned for North Concourse)

Guests can participate in an exciting lottery by scanning a QR code with their smartphones to access the LINE mini app, answer simple questions, and then enter for a chance to win prizes. Grand prizes include signed jerseys (1 winner) and signed match balls (1 winner), along with various Sagan Tosu merchandise and participation prizes that will be distributed on-site to lucky winners.

2. Player Autograph Session (Limited to First 100 Participants)

At the sponsorship booth in front of the North Slope, the first 100 attendees to purchase “Nippon Direct x Sagan Tosu support merchandise” valued around 3,000 yen will be granted special tickets for an autograph session with players. This engaging experience will be designed to enhance excitement during the pre-match period, encouraging visitors to participate actively.

3. HKT48 Special Live (Scheduled for 13:00)

The event will feature a special live performance by HKT48, designed to be enjoyable and engaging for attendees of all ages and backgrounds, ensuring a fun, safe live experience.

Halftime: Stadium-Wide Lottery with HKT48

During halftime, an exciting stadium-wide lottery will take place, allowing all attendees to participate. By scanning a QR code from their seats, guests can join a digital lottery via LINE, increasing the engagement and excitement throughout the stadium, even in a short time frame.

How to Participate

While seated, attendees can scan a QR code on the distributed materials or displayed within the venue, launch the LINE mini app, and obtain their lottery number with just one tap. Winning numbers will be displayed on a large screen, making it easy for everyone to participate without moving around, thus ensuring accessibility for families and seniors.

Prize Lineup

• - Grand Prize: Signed jersey (1 winner)
• - Grand Prize: Signed match ball (1 winner)
• - Other Prizes: Rare Sagan Tosu merchandise (multiple winners)

Post-Match: Smooth Prize Collection via Digital Tools

Winners can collect their prizes at the sponsorship booth after the match by presenting their winning screen or number to the staff for verification. Details on collection windows and timings will be provided on the day at the booths and via announcements.

Important Notes

Please be aware that the event's progression, content, and prize offerings may change or be canceled due to weather conditions or operational circumstances. There may be temporary connectivity issues based on network conditions. Attendees are requested to follow staff instructions and be considerate of those around them.

Company Overview

Nippon Direct Corporation:
Location: 3-20-5 Toranomon, Minato City, Tokyo
CEO: Akitaka Mizutani
Established: October 1977 (Launch of the Nippon Direct brand)
Business Activities: Comprehensive services (E-commerce, content planning, advertising, and promotional support, etc.)
URL: Nippon Direct