#USA #Mountain View #FleishmanHillard #2026 #Bay Area Host Committee

FleishmanHillard and the Bay Area Host Committee Join Forces for 2026

In a significant move for the Bay Area's sports landscape, the Bay Area Host Committee (BAHC) has announced a partnership with the global communications powerhouse, FleishmanHillard. This strategic collaboration will see FleishmanHillard acting as the Official Strategic Communications Consultancy for what is shaping up to be a historic year in sports—2026.

A Historic Year Ahead

For the first time ever, 2026 will feature both the Super Bowl and the FIFA World Cup, making it a monumental year not just for the Bay Area but also for the world of sports. As BAHC President and CEO Zaileen Janmohamed emphasized, next year signifies a unique moment in history that requires a communications strategy as ambitious as the events themselves. With the stakes higher than ever, BAHC has made a calculated choice in selecting FleishmanHillard, a firm renowned for its success in managing communications for some of the most significant global sporting events.

Leadership and Experience

Leading this venture on behalf of FleishmanHillard will be Mitch Germann, the firm's Chief Business Development and Brand Officer. Germann's experience is extensive, having spent over 25 years in sports communications and marketing roles, including leadership positions within the University of Kansas Athletics Department, the NBA's Sacramento Kings, and Nike's Jordan Brand. Germann will spearhead all communications for BAHC and will be a key media contact for the committee.

Joining him in this effort is J.J. Carter, FleishmanHillard's President and CEO, who will also join the BAHC Advisory Board. With nearly three decades of experience managing global communications for prominent events like the Olympic and Paralympic Games, Carter adds invaluable expertise to the undertaking. His background includes managing communications for multiple high-profile sports organizations, including the Dallas Mavericks and Detroit Pistons.

A Team Built for Success

FleishmanHillard's approach to this partnership is rooted in its commitment to provide top-notch talent and resources. Rodger H. McClain, Director of Media Relations, will work closely with Germann and Carter to ensure every aspect of communications—from sponsorship initiatives to media relations—is meticulously handled.

Carter expressed enthusiasm for the collaboration, recognizing it as a pivotal moment not just for the Bay Area but for the entirety of sports history. He noted, “Zaileen has assembled a world-class team and marshalled unparalleled business and civic partnerships that have come together for this once-in-a-lifetime moment for our region.”

About BAHC

The Bay Area Host Committee operates as a nonprofit organization aimed at uniting various communities through sports. By developing strong partnerships with local teams and civic leaders, BAHC's mission is to bring world-class sporting events to the Bay Area while fostering lasting economic, cultural, and social impacts. Their initial partnerships, including names like Boston Consulting Group and EA SPORTS, reflect their commitment to creating a significant legacy.

The Role of FleishmanHillard

FleishmanHillard is no stranger to success in public relations and communications, having repeatedly been recognized as a leader in its field. The agency specializes in areas like reputation management, public affairs, social engagement, and content strategy. With nearly 80 offices and affiliates in over 30 countries, FleishmanHillard has the infrastructure required to support its role in the BAHC effectively.

As the Bay Area gears up for an unforgettable year, the partnership between BAHC and FleishmanHillard heralds a new chapter for sports communications in the region. As they prepare for the challenges ahead, both organizations are poised to leave an indelible mark on sports history in 2026.