miterune Yokohama West Provides a Unique Childcare Subscription Service Trial
In a world where dual-income households and nuclear families are becoming the norm, many parents are experiencing challenges such as a lack of personal time and limited options for reliable childcare. To address these issues, miterune Yokohama West, a temporary childcare service that opened in August 2025, offers a unique solution by providing a nurturing environment where parents can safely leave their children. The facility has received positive feedback from parents, boasting an impressive average satisfaction rating of 4.9 stars based on 59 reviews as of October 2025.
Miterune Yokohama is collaborating with Lotte Corporation's new business development project, initiated in 2022 under the "Mirai Innovation Project," to conduct a trial for a subscription-based temporary childcare service. This trial is designed to explore the demand for such services and assess the perceived value of rest and social engagement among parents.
The primary aim of this trial is to determine the feasibility of a subscription-based childcare service. Participants will be asked about their experiences, expectations, and feelings regarding the importance of breaks and social interaction while raising children. The trial seeks to understand whether parents would accept such a model as beneficial for their daily lives.
The Mirai Innovation Project launched by Lotte in 2022 encourages innovative ideas from employees for new business development. Following a competitive selection process, chosen participants engage in a unique nurturing and validation program that can lead to the actualization of their business concepts.
Be Infinity, headquartered in Yokohama, Japan, is focused on creating solutions that promote leisure time for families. By operating miterune, their temporary childcare service, the company strives to foster an environment where families can thrive and enjoy life amidst their busy schedules. The founder, Tomoka Miyazaki, emphasizes the importance of developing new frameworks that support family dynamics in today’s society, bringing fresh approaches to childcare.
Further inquiries can be directed to Be Infinity's public relations via email at [email protected]. Explore their initiatives for creating a harmonious balance between family life and personal well-being at Be Infinity.
Miterune Yokohama is collaborating with Lotte Corporation's new business development project, initiated in 2022 under the "Mirai Innovation Project," to conduct a trial for a subscription-based temporary childcare service. This trial is designed to explore the demand for such services and assess the perceived value of rest and social engagement among parents.
Objectives of the Trial
The primary aim of this trial is to determine the feasibility of a subscription-based childcare service. Participants will be asked about their experiences, expectations, and feelings regarding the importance of breaks and social interaction while raising children. The trial seeks to understand whether parents would accept such a model as beneficial for their daily lives.
Trial Details
- - Dates: The trial will take place over two days—November 18 and December 2, 2025—from 10:00 AM to 1:00 PM, including approximately 30 minutes for follow-up interviews after the childcare session.
- - Location: The trial will be conducted at miterune Yokohama West, located in Kanagawa Prefecture, Japan, providing a safe and supportive space for children.
- - Participants: The trial is open to mothers of preschoolers who have not used miterune Yokohama before, with approximately five spots available for each session.
- - Cost: Participation in the trial will cost 1,000 JPY per session, covering basic needs such as milk and meals for the children.
- - Application Method: Interested participants can apply through a specialized application form provided by miterune Yokohama.
About the Mirai Innovation Project
The Mirai Innovation Project launched by Lotte in 2022 encourages innovative ideas from employees for new business development. Following a competitive selection process, chosen participants engage in a unique nurturing and validation program that can lead to the actualization of their business concepts.
About Be Infinity
Be Infinity, headquartered in Yokohama, Japan, is focused on creating solutions that promote leisure time for families. By operating miterune, their temporary childcare service, the company strives to foster an environment where families can thrive and enjoy life amidst their busy schedules. The founder, Tomoka Miyazaki, emphasizes the importance of developing new frameworks that support family dynamics in today’s society, bringing fresh approaches to childcare.
Further inquiries can be directed to Be Infinity's public relations via email at [email protected]. Explore their initiatives for creating a harmonious balance between family life and personal well-being at Be Infinity.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.