Wicked Weed Brewing Celebrates Local Artist Matthew Decker's Resilience in Contest Win
On August 7, 2025, Wicked Weed Brewing announced Matthew Decker as the grand prize winner of its inaugural 'You Deserve An Upgrade' contest, a community initiative aimed at recognizing individuals who go above and beyond for others. The announcement was strategically made on National IPA Day at the brewery's Brewpub in Asheville, North Carolina, emphasizing the brewery's commitment to supporting the community, particularly in the aftermath of Hurricane Helene.
Matthew Decker, a local artist whose studio was tragically destroyed during the hurricane, will receive a substantial upgrade prize valued at $10,000. This financial aid is intended to help him rebuild his art studio and replace the equipment and supplies that were lost. Set in the picturesque River Arts District of Asheville, Decker’s studio suffered severe flooding when Hurricane Helene hit in late September 2024. Not only did he lose thousands of dollars' worth of equipment, but also countless original artworks, leaving him without the means to generate income or provide for his artistic endeavors.
Decker was selected from a pool of numerous heartfelt nominations coming from across 18 states. Supporters pointed out not only his artistic talent but also his unwavering commitment to service within the community. One nominator described him as someone who lost his primary source of income and shared a desire to see him have a chance at recovery. Another nomination reflected on Decker's efforts post-hurricane, stating that he worked tirelessly alongside his neighbors to clear roads and helped other artists salvage usable materials from their damaged studios.
Even while dealing with his own losses, Decker quickly became a beacon of hope and aid, organizing community efforts to assist with flood recovery. He began selling hats to raise funds for local wildlife conservation. His selfless acts included aiding those who were affected by the hurricane and working in a community garden downtown to produce flowers and food for those in need. His dedication continues to inspire many in Asheville, making him a true legend in the local art scene.
Ryan Guthy, co-founder of Wicked Weed Brewing, shared his sentiments during the announcement, expressing pride in being able to support a resilient individual like Matthew. He remarked, 'We created this contest to honor those who selflessly support others, and it's meaningful to us to assist Matthew during a critical time in his life.' With the ongoing impact of Hurricane Helene still felt in the community, enthusiasts of both craft beer and art are eager to rally behind Decker, further solidifying the bond between the brewery and its dedicated patrons.
The 'You Deserve An Upgrade' contest draws inspiration from Wicked Weed Brewing’s flagship Pernicious IPA, championing the local craft beer culture and fostering a spirit of generosity within the community. The contest invited nominations from individuals in need of various forms of support — whether helping them rebuild homes, businesses, or pursue personal dreams and milestones.
In celebration of Decker's win, Wicked Weed Brewing is also hosting an 'Upgrade Your IPA' event on August 9, which will feature beer specials, live music from local talent Payton Smith, and a vibrant marketplace showcasing local vendors. The brewery encourages everyone to join this festive occasion, where the community can come together not just to enjoy great brews, but to support the arts and uplift one another in recovery and resilience.
To track Matthew Decker’s journey and catch highlights from the 'Upgrade Your IPA' celebration, patrons can follow Wicked Weed Brewing on their social media platforms, especially on Instagram @WickedWeedBrewing.
Wicked Weed Brewing has garnered a reputation as an acclaimed brewery since its inception in 2012. Based in Asheville, NC, it has grown into a significant player in the craft beer market, renowned for its innovative sour beer program and a top-selling Pernicious brand family, maintaining a position as one of the fastest-growing IPAs regionally and nationally. For more information about Wicked Weed Brewing and its mission to enrich communities through craft beer experiences, visit WickedWeedBrewing.com or follow them on social media.
Matthew Decker, a local artist whose studio was tragically destroyed during the hurricane, will receive a substantial upgrade prize valued at $10,000. This financial aid is intended to help him rebuild his art studio and replace the equipment and supplies that were lost. Set in the picturesque River Arts District of Asheville, Decker’s studio suffered severe flooding when Hurricane Helene hit in late September 2024. Not only did he lose thousands of dollars' worth of equipment, but also countless original artworks, leaving him without the means to generate income or provide for his artistic endeavors.
Decker was selected from a pool of numerous heartfelt nominations coming from across 18 states. Supporters pointed out not only his artistic talent but also his unwavering commitment to service within the community. One nominator described him as someone who lost his primary source of income and shared a desire to see him have a chance at recovery. Another nomination reflected on Decker's efforts post-hurricane, stating that he worked tirelessly alongside his neighbors to clear roads and helped other artists salvage usable materials from their damaged studios.
Even while dealing with his own losses, Decker quickly became a beacon of hope and aid, organizing community efforts to assist with flood recovery. He began selling hats to raise funds for local wildlife conservation. His selfless acts included aiding those who were affected by the hurricane and working in a community garden downtown to produce flowers and food for those in need. His dedication continues to inspire many in Asheville, making him a true legend in the local art scene.
Ryan Guthy, co-founder of Wicked Weed Brewing, shared his sentiments during the announcement, expressing pride in being able to support a resilient individual like Matthew. He remarked, 'We created this contest to honor those who selflessly support others, and it's meaningful to us to assist Matthew during a critical time in his life.' With the ongoing impact of Hurricane Helene still felt in the community, enthusiasts of both craft beer and art are eager to rally behind Decker, further solidifying the bond between the brewery and its dedicated patrons.
The 'You Deserve An Upgrade' contest draws inspiration from Wicked Weed Brewing’s flagship Pernicious IPA, championing the local craft beer culture and fostering a spirit of generosity within the community. The contest invited nominations from individuals in need of various forms of support — whether helping them rebuild homes, businesses, or pursue personal dreams and milestones.
In celebration of Decker's win, Wicked Weed Brewing is also hosting an 'Upgrade Your IPA' event on August 9, which will feature beer specials, live music from local talent Payton Smith, and a vibrant marketplace showcasing local vendors. The brewery encourages everyone to join this festive occasion, where the community can come together not just to enjoy great brews, but to support the arts and uplift one another in recovery and resilience.
To track Matthew Decker’s journey and catch highlights from the 'Upgrade Your IPA' celebration, patrons can follow Wicked Weed Brewing on their social media platforms, especially on Instagram @WickedWeedBrewing.
Wicked Weed Brewing has garnered a reputation as an acclaimed brewery since its inception in 2012. Based in Asheville, NC, it has grown into a significant player in the craft beer market, renowned for its innovative sour beer program and a top-selling Pernicious brand family, maintaining a position as one of the fastest-growing IPAs regionally and nationally. For more information about Wicked Weed Brewing and its mission to enrich communities through craft beer experiences, visit WickedWeedBrewing.com or follow them on social media.
Topics Entertainment & Media）
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