Salvation Army Campaign Shows That Everyday Generosity Can Help 27 Million Americans This Holiday Season
In a time when generosity is crucial, the Salvation Army is rallying support to make a meaningful impact on the lives of 27 million individuals across the United States this holiday season. As the iconic Red Kettle Campaign kicks off, the organization faces challenges due to fewer days in the donation season this year. With five less days, there's a projected double-digit drop in daily donations, leading to a concerning $13.5 million funding shortfall to continue its essential services.
The Red Kettle Campaign is more than just a holiday tradition; it serves as the financial backbone for the Salvation Army’s operations at over 6,400 locations nationwide. The campaign was inaugurated during the Dallas Cowboys Thanksgiving game, featuring a lively halftime performance by country star Lainey Wilson and a surprise guest, Jelly Roll. Efforts to spread awareness of the campaign are amplified through the participation of various celebrities and corporate supporters, demonstrating that collective generosity can make a significant difference in the lives of individuals in need.
Commissioner Kenneth G. Hodder emphasized the impact of the Red Kettle Campaign, stating, "When you see a red kettle this Giving Tuesday, it symbolizes over a million children who will receive gifts on Christmas Day, 166 million meals served, and billions of dollars worth of assistance given to families in need."
In a bid to gather more donors and volunteers, several exciting initiatives have been launched. For instance, Carlos and Alexa PenaVega are lighting the Empire State Building red on December 2 to promote the campaign. Meanwhile, the Dallas Cowboys cheerleaders have created an inspiring dance routine to encourage social media engagement and volunteer sign-ups.
Additionally, Erin and Ben Napier have crafted a special limited-edition scented candle, building on the success of last year’s candle, to raise funds and awareness for the Salvation Army's mission.
Numerous initiatives are in place beyond social media campaigns. High-profile volunteers, including Hall of Fame NFL player Cris Carter and celebrity chef Guy Fieri, are making appearances at Red Kettle locations across the country, urging the public to join them in supporting those in need this holiday season.
Donations can be made at any Red Kettle, with options for digital contributions via Apple Pay, Google Pay, PayPal, and Venmo. An online donation platform also allows contributors to support the cause through cryptocurrencies such as Bitcoin and Ethereum. Furthermore, the Angel Tree program ensures that children from struggling families will have presents this Christmas, and the public is encouraged to participate by visiting local Salvation Army websites for details.
The last-minute efforts to close the funding gap have intensified, as many notable families step up to volunteer and encourage community involvement.
Hodder's call to action is simple: "When communities unite through giving to the Salvation Army, they enable us to serve over 27 million people in America. Join us this Giving Tuesday and help bridge the gap for those in need." The comprehensive initiatives demonstrate how the efforts of many can lead to significant change, reinforcing the principle that generosity can uplift the most vulnerable during the holiday season.
To learn more about how to donate or get involved, people can visit SalvationArmyUSA.org. Together, we can create a ripple effect of kindness that will echo far beyond the holiday season.
The Red Kettle Campaign is more than just a holiday tradition; it serves as the financial backbone for the Salvation Army’s operations at over 6,400 locations nationwide. The campaign was inaugurated during the Dallas Cowboys Thanksgiving game, featuring a lively halftime performance by country star Lainey Wilson and a surprise guest, Jelly Roll. Efforts to spread awareness of the campaign are amplified through the participation of various celebrities and corporate supporters, demonstrating that collective generosity can make a significant difference in the lives of individuals in need.
Commissioner Kenneth G. Hodder emphasized the impact of the Red Kettle Campaign, stating, "When you see a red kettle this Giving Tuesday, it symbolizes over a million children who will receive gifts on Christmas Day, 166 million meals served, and billions of dollars worth of assistance given to families in need."
In a bid to gather more donors and volunteers, several exciting initiatives have been launched. For instance, Carlos and Alexa PenaVega are lighting the Empire State Building red on December 2 to promote the campaign. Meanwhile, the Dallas Cowboys cheerleaders have created an inspiring dance routine to encourage social media engagement and volunteer sign-ups.
Additionally, Erin and Ben Napier have crafted a special limited-edition scented candle, building on the success of last year’s candle, to raise funds and awareness for the Salvation Army's mission.
Numerous initiatives are in place beyond social media campaigns. High-profile volunteers, including Hall of Fame NFL player Cris Carter and celebrity chef Guy Fieri, are making appearances at Red Kettle locations across the country, urging the public to join them in supporting those in need this holiday season.
Donations can be made at any Red Kettle, with options for digital contributions via Apple Pay, Google Pay, PayPal, and Venmo. An online donation platform also allows contributors to support the cause through cryptocurrencies such as Bitcoin and Ethereum. Furthermore, the Angel Tree program ensures that children from struggling families will have presents this Christmas, and the public is encouraged to participate by visiting local Salvation Army websites for details.
The last-minute efforts to close the funding gap have intensified, as many notable families step up to volunteer and encourage community involvement.
Hodder's call to action is simple: "When communities unite through giving to the Salvation Army, they enable us to serve over 27 million people in America. Join us this Giving Tuesday and help bridge the gap for those in need." The comprehensive initiatives demonstrate how the efforts of many can lead to significant change, reinforcing the principle that generosity can uplift the most vulnerable during the holiday season.
To learn more about how to donate or get involved, people can visit SalvationArmyUSA.org. Together, we can create a ripple effect of kindness that will echo far beyond the holiday season.
Topics Policy & Public Interest）
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