#Japan #Tokyo #fried chicken #Seven-Eleven #Saku Tto Chicken

Seven-Eleven Launches 'Saku Tto Chicken'

Starting from May 13, Seven-Eleven Japan is rolling out an innovative fried chicken product called 'Saku Tto Chicken' across its stores nationwide. This new offering features chicken breast coated with a unique bubble batter, promising a light and crispy texture that is sure to impress.

Unique Features of 'Saku Tto Chicken'

The 'Saku Tto Chicken' is priced at 167 yen (including tax, 180.36 yen), and is set to become a delightful addition to your meal selections. The bubble batter is crafted using a special technique that incorporates numerous tiny air pockets, resulting in a satisfying crunch when bitten into.

• - Crispy Texture: The unique batter ensures a light and crisp outer texture while retaining moisture inside, offering a thrilling contrast of crispiness and juiciness that elevates your taste experience.

• - Taste Profile: This fried chicken is available in an intense butter-soy sauce flavor, which adds depth to the overall experience. A notable aspect of the product is its juicy, succulent quality that one might not typically expect from chicken breast.

In tests conducted in some regions back in November 2024, it was observed that women in their 30s and 40s were particularly drawn to this product. Many consumers enjoyed pairing it with salads and cup delicatessens, making it perfect for a variety of occasions such as lunch or light snacks.

Commitment to Quality

Seven-Eleven prides itself not just on taste but also on the safety and quality of its food. Here’s how they ensure high standards in their chicken production:

1. Care in Rearing: Chicken is raised in meticulously controlled environments to promote health and reduce stress. They use a specially formulated diet exclusively to nourish their young poultry and conduct thorough health checks to monitor individual chickens.

2. Production Standards: The eggs are cooked at a controlled temperature to unlock the full flavor of the chicken. After cooking, they are rapidly frozen to ensure safety and preserve quality. Additionally, quality checks for foreign materials are conducted at various stages of the process using X-ray technology.

3. Store Practices: The frying oil used in stores is formulated to have zero cholesterol and low trans fats, ensuring a healthier product. The quality of frying oil is also regularly monitored to maintain optimal cooking conditions.

Developer's Remarks

The effort behind 'Saku Tto Chicken' is to break away from traditional fried chicken expectations. The development team dedicated themselves to maximizing the chicken breast's potential while maintaining its succulence and crunchiness. They've focused on perfecting the batter's recipe to provide customers with an exceptional new taste experience.

Launch Campaign

To celebrate the launch of 'Saku Tto Chicken,' a special promotional campaign has been introduced:

1. Limited-Time Discount: From May 14 to May 20, customers can enjoy a discount of 100 yen when purchasing any two pieces of 'Saku Tto Chicken', 'Nana Chicken', or 'Fried Chicken' (mix and match available).

2. App Promotion: Users of the Seven-App can receive an additional 30-yen discount coupon for future purchases when they buy two pieces of fried chicken and show their app. Moreover, 2,000 people will be drawn to win a 5,000 yen QUO Card Pay.

Please note that pricing may vary by location, and the availability of products may differ at individual stores. For the latest updates, be sure to visit Seven-Eleven's website.

In conclusion, 'Saku Tto Chicken' is set to redefine your fried chicken experience, and with the ongoing promotions, now is the perfect time to discover this unique offering at your local Seven-Eleven.