#Australia #Franchise Growth #Brisbane #Poolwerx #Nic Brill

Poolwerx Appoints Nic Brill as Global CEO

In a significant announcement, Poolwerx, the largest pool service franchise worldwide, has appointed Nic Brill as Global CEO, a move aimed at accelerating its ambitious growth trajectory. Effective from October 2, 2025, this newly established role signifies a crucial step in Poolwerx’s evolution as it integrates its operations across markets in Australia, New Zealand, and the United States under a single strategic vision.

Background on Nic Brill

Nic Brill has been a pivotal figure in Poolwerx since 2019, initially joining as Chief Operating Officer. He later took on the role of CEO for the Australian and New Zealand (ANZ) markets in 2022, during which time he spearheaded an era of unprecedented sales, profitability, and market share growth. His leadership coincided with the global Norwest partnership announcement, which bolstered Poolwerx's ability to expand its reach within its key markets.

Under Brill's guidance, the company has demonstrated consistent resilience and performance, achieving annual growth even during challenging periods such as economic recessions and the global pandemic. This upward trajectory underscores Brill’s effective leadership and strategic foresight.

Strategic Vision for Poolwerx

Sue Collyns, Chair of Poolwerx, articulated that the decision to appoint a Global CEO reflects a strategic intention to unify the company as a network with a clear and consistent growth strategy. The board specifically sought a leader who not only possesses deep understanding of the franchise business but also the vision to navigate global challenges effectively. Collyns expressed high hopes for Brill’s ability to drive innovation and operational excellence across the franchise landscape.

With Brill at the helm, Poolwerx aims to reinforce its commitment to its top corporate priority: the profitability of its franchisees. This commitment goes hand-in-hand with a focus on innovation, ensuring that franchise partners can thrive and succeed in an evolving marketplace.

Brill enthusiastically shared his vision, stating, “I am honored to lead Poolwerx into this next chapter of growth. This appointment signifies the start of a unified global strategy for our brand. Operating as one business, with one vision and one strategy, will allow us to compete at scale and extend our brand into new territories.”

Looking Ahead

As Poolwerx embarks on this transformative journey, the company is poised to build upon its 30-year legacy in the pool service industry. Brill's objective is to develop a cohesive global platform that empowers franchise partners to achieve their business aspirations while enhancing the pool experience for families worldwide.

Poolwerx stands as the global leader in pool and spa maintenance, providing a wide array of expert services ranging from water testing to equipment installation for both residential and commercial clients. Since its inception in Brisbane in 1992, the franchise has grown to encompass over 185 retail locations and more than 700 service vehicles across 350 territories.

For more information regarding Poolwerx and its franchise opportunities, visit poolwerxfranchising.com.

Conclusion

The appointment of Nic Brill as Global CEO marks a pivotal juncture in Poolwerx’s mission to unify its operational framework and invigorate its growth strategy. With a focus on nurturing franchise success and continuous innovation, Poolwerx is well-positioned for a new era of expansion and enhanced service delivery in the pool and spa sector.