#Canada #Toronto #Corporate Events #Destination Toronto #Event Leaders Exchange

Toronto Joins Elite ELX Community

Destination Toronto has recently made headlines after being welcomed into the prestigious Event Leaders Exchange (ELX) community. This invitation-only network brings together some of the foremost senior event leaders from around the globe, and being the sole Canadian Destination Marketing Organization (DMO) in the fold highlights the significance of this partnership.

A New Era for Toronto's Event Scene

Since its establishment in 2021, ELX has quickly risen to prominence as a leading authority in the corporate event industry. Focused on value-based networking and thought leadership, ELX serves as a platform for meaningful discussions and strategic engagements. Tara Gordon, the Senior Vice President of Global Sales and Service at Destination Toronto, expressed her enthusiasm about the partnership, stating, "Innovation, curiosity, and boldness are at the heart of how we do business. We feel strongly aligned with the core values of ELX, and are excited to bring Toronto's unique narrative to the collective knowledge of this group."

Membership Benefits and Opportunities

Joining the ELX community offers Destination Toronto a suite of advantages including access to in-person events, workshops, and exclusive content specifically aimed at enhancing corporate event practices. With a cap of 250 members to maintain an intimate environment, the ELX community emphasizes meaningful and productive conversations among its members.

Toronto, known for its multicultural fabric and as one of the largest cities in North America, brings a creative zest and fresh perspective that is expected to influence the future of corporate events significantly. This city's diverse culture and global outlook resonate well with the ELX's mission of delivering transformative opportunities for corporate event leaders.

Toronto's Impact in 2024

2024 has proven to be a groundbreaking year for Toronto, with an unprecedented number of major events held in the city. The estimated economic impact from these gatherings is a staggering $706 million. This partnership with ELX solidifies the importance of Destination Toronto's role within the broader corporate events landscape, emphasizing its voice in shaping the industry's narrative.

Shared Vision for the Future

Nicola Kastner, the CEO of ELX, conveyed her excitement about welcoming Destination Toronto into the community. As a Toronto resident herself, she stated, "Toronto's vibrant diverse culture, unmatched hospitality, and global perspective perfectly aligns with the values of the ELX Community. Together, we are committed to delivering transformative opportunities and innovative insights to the world's top corporate event leaders."

With this partnership, both Destination Toronto and ELX aim to create impactful, actionable conversations that can drive significant developments within the corporate events sector.

About Destination Toronto

Destination Toronto is responsible for showcasing the charm and diversity of Toronto, generating a remarkable $8.4 billion in visitor spending in 2023. The organization partners with the City of Toronto and the Greater Toronto Hotel Association to promote the city as a prime destination for events, meetings, and tourism, thus bolstering local businesses and the overall visitor economy.

For more information on their offerings and initiatives, you can visit Destination Toronto's official website.

About the Event Leaders Exchange (ELX)

The Event Leaders Exchange (ELX) is designed for global event heads from large corporations, focusing on top-down changes in the industry. Their mission brings forward senior event leaders to foster collaboration, engagement, and meaningful conversations that lead to actionable progress in the events industry. The addition of Destination Toronto marks a significant milestone in ELX's journey as an influential community of event leaders.