#Manchester City #United Kingdom #Manchester #Technology #Veritran

Manchester City Announces Global Partnership with Veritran

In an exciting development for football fans, Manchester City Football Club has unveiled a new multi-year partnership with Veritran, a leading technology firm specializing in transforming digital experiences globally. This collaboration aims to enhance the Club's existing technological framework, ultimately improving the interactions and services that fans enjoy.

As the official Fan Identity Partner, Veritran will integrate its advanced technology solutions to streamline several crucial areas like membership registration and ticket purchasing. Fans can expect a more efficient and seamless experience as these improvements are rolled out in the coming years. The expected outcome is a fan engagement process that is not only faster but also more user-friendly.

Veritran, which has already made significant strides in enhancing digital experiences for over 50 million users across the Americas and Europe, brings a wealth of expertise to this collaboration. Manchester City’s Vice President of Global Partnership Sales, Kaitlyn Beale, expressed enthusiasm about the partnership, stating, "As a club, we strive to be at the forefront of cutting-edge technology and innovation. We are looking forward to seeing how Veritran's solutions will improve our processes."

Marcelo Fondacaro, Chief Commercial Officer at Veritran, added that this venture signifies a pivotal moment for the company. "We are thrilled to partner with Manchester City, a club that shares our passion for innovation. This collaboration not only highlights our commitment to simplifying digital processes but also marks a proud moment as one of the first Latin American tech companies to partner with such a prestigious football club."

Privately founded in 1880 and known for its successful football legacy, Manchester City is based in the Etihad Campus, which encompasses several state-of-the-art facilities, including the Etihad Stadium and City Football Academy. The club has consistently been recognized as one of the most valuable football brands in the world, boasting a commitment to sustainability, diversity, and inclusivity within its operations.

This partnership with Veritran aligns perfectly with Manchester City's vision of offering outstanding fan experiences and maintaining a leadership position in technological innovation within sports. As the partnership unfolds, fans will see an evolution in how services are provided, particularly in digital interactions that are essential to modern-day sports engagement.

As indicated by the Club’s continuous efforts to enhance their offerings, this collaboration plans to set a benchmark in the sports industry for digital transformation.

For additional details, interested parties can visit Manchester City's official website or further explore Veritran's impactful technology at veritran.com.