JARS Cannabis Partners with Major Music Venues
JARS Cannabis, a leading cannabis retailer based in Michigan, is stepping up its presence in the live music scene this summer by enhancing its partnership with 313 Presents. This collaboration brings an exciting new dimension to two of the face iconic concert venues in the Metro Detroit area: Pine Knob Music Theatre and Michigan Lottery Amphitheatre. In recent years, the intersection of cannabis culture and mainstream entertainment has grown, making this partnership a significant move for both JARS and music fans alike.
A Bold Brand Presence
At Pine Knob, JARS Cannabis is unveiling a dedicated on-site area called
The Block by JARS. This innovative space is not only a retail-style hub but also a place where attendees aged 21 and older can purchase JARS-branded merchandise and explore the wide range of products available at JARS’ 30 locations across Michigan. The Block by JARS, designed to be open throughout the concert season, encourages a lifestyle-centric interaction with the brand beyond the conventional retail experience.
Adjacent to this area is an open-air deck managed by the venue itself, transforming into a communal beer garden where guests can gather and enjoy food and drinks before and during performances. Notably, JARS emphasizes that, to comply with state and venue regulations, cannabis sales and use will not be permitted on site, keeping the focus on music and community enjoyment.
“Pine Knob and Michigan Lottery Amphitheatre are summer gathering spots for many people in Michigan. Our goal is to transcend being merely a retailer and integrate into the experiences that draw audiences back each summer,” said Raymond Abro, COO of JARS Cannabis.
The sentiment resonates with the leadership of 313 Presents, who view this partnership as a vehicle for enhanced fan engagement. Howard Handler, President of 313 Presents, remarked, “We are thrilled to expand our partnership with JARS Cannabis by welcoming them to Pine Knob Music Theatre. This creative collaboration offers our audience a unique opportunity to connect with the lifestyle brand.”
Growing Presence at Michigan Lottery Amphitheatre
At the Michigan Lottery Amphitheatre, JARS continues to solidify its presence with the renaming of the general admission lawn to
JARS Lawn, granting the brand high visibility throughout the concert season. Concertgoers aged 21 and older can also visit the JARS pop-up tent located on the main concourse for exciting giveaways and coupons that can be redeemed at any of the JARS locations across Michigan.
“This is more than just a logo placement; it’s about fostering genuine connections in spaces our customers frequent and offering them innovative avenues to engage with the JARS brand,” Abro added.
Further, JARS is strategically positioned in high-traffic areas throughout both venues, including entryways, walkways, and spots close to the stage. New this year at the Michigan Lottery Amphitheatre are custom interactive signage installations, created in collaboration with NYDAC and Throwing Star Collective. These engaging displays are designed with music-influenced visuals that encapsulate the confluence of music, cannabis, and cultural expression.
A Vision for Community
JARS Cannabis is not just about sales; it is an organization dedicated to reshaping the perception of cannabis and influencing the future leaders of the industry. The company cultivates a community-centric atmosphere that prioritizes diversity, creativity, and collaboration, ensuring its products are both accessible and affordable for everyone.
The initiative to integrate cannabis culture into beloved local entertainment venues aligns perfectly with its mission to support communities and celebrate the arts.
For more detailed information about JARS Cannabis and upcoming events at Pine Knob and Michigan Lottery Amphitheatre, fans can visit
shopJARS.com or follow them on Instagram @JARS_life. To stay updated on concerts and events, also check out @313presents, @pineknobmusic, and @milotteryamp.