Scentbird Unveils Limited-Edition Fragrance Set for 'I Know What You Did Last Summer'

Scentbird Unveils an Exciting Fragrance Collaboration

As the excitement builds for the return of the classic horror film, I Know What You Did Last Summer, Scentbird, the premier fragrance subscription service, has strategically timed the release of their unique fragrance set. This collaboration isn't just about scents; it’s about creating a thrilling sensory experience, merging the world of film and fragrance like never before.

Introducing the Scentbird x I Know What You Did Last Summer limited-edition set, inspired by the upcoming film from Sony Pictures, set to hit theaters on July 18, 2025. This exclusive set, which is now available while supplies last, features five distinctive scents that encapsulate key moments from the film, ensuring fans can immerse themselves in the narrative in a wholly new way.

Each fragrance is carefully curated to evoke the mood and atmosphere of the film. The set includes:

- Sydney Rock Pool by Arquiste
- French Riviera by Mancera
- Supersolid by Binaurale
- Moss+ Bold by Commodity
- L'eau de Parfum by Cirque du Soleil

Together, these fragrances are presented in a stylish fishnet pouch, offering a thrilling twist on traditional fragrance offerings. This innovative concept brings together pop culture and personal scent, creating a unique, genre-defying experience for horror movie enthusiasts and fragrance lovers alike.

To celebrate the launch, Scentbird has partnered with Regal Cinemas and Sony Pictures for an immersive event dubbed the Scent-Along screening. On July 15, just days before the film's official release, attending fans will find themselves in a sensory excellent experience, where the fragrances from the discovery set will be harmoniously integrated into pivotal scenes of the film, enhancing suspense and engagement.
This groundbreaking experience was designed for long-time subscribers in New York City, showcasing Scentbird’s commitment to creating memorable and interactive moments. Bettina O'Neill, EVP of Business Development Merchandising at Scentbird, expressed the essence of the collaboration beautifully, stating, "This collaboration brings scent into the heart of cinematic suspense. It’s not just a discovery set—it's an interactive experience designed for film lovers, fragrance fans, and pop culture enthusiasts alike.”

Building excitement leading up to the movie's release, Scentbird is leveraging a robust social media strategy across platforms including Instagram, TikTok, and YouTube Shorts, encouraging fans and subscribers to engage with the scents through interactive content.

In addition to the exclusive fragrance set, the first 50 customers to purchase the Scentbird x I Know What You Did Last Summer set will receive a complimentary promo code for tickets to see the film, courtesy of Fandango. This initiative offers a twofold attraction: first, the allure of premium fragrances, and second, a chance to enjoy the highly anticipated film.

Scentbird has emerged as a leader in the fragrance subscription landscape, boasting over 1 million subscribers and access to a vast collection of premium perfumes and colognes from top fragrance houses around the globe. With a flexible monthly subscription model, Scentbird allows customers to explore high-end scents affordably, paving the way for them to discover their signature fragrances. As they continue to innovate, collaborations like this highlight the brand's prowess in intertwining culture and scent, promising customers experiences that tantalize not just the nose but the imagination.

As we approach the thrilling culmination of the I Know What You Did Last Summer saga, both fans of the film and fragrance aficionados will find that this collaboration offers something special—an opportunity to truly engage with the material in an olfactory capacity, rekindling excitement for a beloved classic all over again. Dive into this scent journey and prepare for a movie experience that you can smell.

This innovative release captures the spirit of an era while pushing the boundaries of what it means to experience horror films, ensuring that I Know What You Did Last Summer remains in the hearts—and on the skin—of fans everywhere.