Celebrate Spring 2026 with Fender's Sakura Pick Giveaway Campaign

Fender's Sakura Pick Giveaway Campaign 2026

From March 11 to April 7, 2026, Fender Flagship Tokyo invites guitar enthusiasts and music lovers to celebrate cherry blossom season with an exclusive promotion. When you make a purchase of 5,000 yen or more (tax included), you will receive a unique Sakura Pick, designed to capture the essence of Japan's stunning cherry blossoms. This special pick features a playful design where five picks can be combined to form a single cherry blossom. It's a perfect blend of aesthetic beauty and Fender's renowned craftsmanship.

Promotion Details

- Duration: March 11 (Wed) - April 7 (Tue)
- Location: Fender Flagship Tokyo (1-8-10 Jingumae, Shibuya, Tokyo, 150-0001)
- Eligibility: Customers who spend at least 5,000 yen (tax included) at Fender Flagship Tokyo are eligible.
- How to Claim: After your purchase, simply show your receipt at the cashier on the first floor to receive your Sakura Pick.

Important Notice

- The campaign will end once supplies of the Sakura Picks run out.
- Purchases from the Fender Custom Shop will also qualify.
- Only one pick per customer will be distributed, irrespective of the total purchase amount.
- Returns or exchanges for the picks are generally not allowed unless the product is defective.
- The campaign details and duration may change without prior notice.

Limited-Edition Products Inspired by Cherry Blossoms

As part of the campaign, Fender Flagship Tokyo will also feature a range of special products inspired by sakura.

David Brown Master Built Cherry Blossoms Stratocaster® NOS

Fender Custom Shop is excited to announce a unique Master Built guitar, the David Brown Master Built Cherry Blossoms Stratocaster® NOS, which will launch on March 11. This one-off model beautifully showcases cherry blossom artwork throughout the body and headstock. The design, created by noted custom painter Sarah Gallenberger, was inspired by her experience witnessing cherry blossoms in full bloom in Tokyo and Kyoto during the peak sakura season in 2024. The guitar mixes black backgrounds with vivid floral patterns, showcasing a stunning contrast enhanced by metallic gold details.

David Brown meticulously selected a light gold anodized pickguard instead of a darker shade to keep the design light and cohesive with the cherry blossom theme. The guitar's craftsmanship ensures impeccable sound quality and playability.

- Product Name: David Brown Master Built Cherry Blossoms Stratocaster® NOS
- Price: 2,530,000 yen (tax included)

Mod Shop – Custom Sakura-Themed Guitars

Additionally, Fender Flagship Tokyo will offer two limited-edition models customized through the innovative Mod Shop line, which allows customers to personalize their guitars. These models are infused with sakura-inspired designs, and purchasers will receive a complimentary pink Vegan Leather Strap.

1. Mod Shop Stratocaster® All Rosewood Neck - Priced at 339,625 yen (tax included), this model features a shell pink body and an all-rosewood neck for enhanced warmth and richness in tone.
2. Mod Shop Telecaster® with Bigsby® - Priced at 331,375 yen (tax included), it boasts a vibrant Bubble Gum body, a rosewood fretboard, and the ability to produce rich tones and delicate vibrato due to the Bigsby® B5 vibrato tailpiece.

Limited Release – Sakura Collection Picks

Complementing the giveaway, Fender is releasing the Fender® Tokyo Limited Sakura Collection Picks, designed in the shape of cherry blossoms. This special pick set captures the charming aesthetic of sakura and features a playful design where five picks together resemble a single blossom. These will be sold exclusively at Fender Flagship Tokyo and the official Fender online shop for 3,300 yen (tax included) while supplies last.

Seasonal Treat at Fender Cafe

During the campaign period, Fender Cafe will introduce a delightful Matcha Pound Cake made with premium Nishio matcha and rich butter, topped with whipped cream and a salted sakura flower. Available from March 11 to April 7 for 650 yen (tax included), this cake represents the perfect accompaniment to coffee, cafe lattes, or even matcha lattes during the beautiful spring season.

Don't miss the chance to celebrate spring 2026 with Fender's unique offers and limited editions that beautifully reflect Japan's cherry blossom culture!