Exploring the Latest Trends in Oshi Activities for Year-End and New Year 2025-26

As the year 2025 comes to a close, the concept of 'Oshi' activities has embedded itself into the daily lives of fans across Japan. Skyperfectv, a leading satellite broadcasting service, has conducted a comprehensive survey aimed at uncovering the newest trends related to these fandom activities during the year-end and New Year period of 2025-26. This article dives into the findings of the survey, highlighting key trends and preferences among enthusiasts.

The Top Three Oshi Activities of 2025

According to the survey, the most popular choices for Oshi activities in 2025 are:
1. Japanese Idols (24.0%)
2. Artists (16.6%)
3. Characters (16.6%)

Japanese idols have surged in popularity, with groups like Snow Man, Nogizaka46, Sakurazaka46, and others being avidly supported by fans. This trend indicates a strong preference for music-related talents and their contributions to the fan culture.

Timing for Oshi Activities

The survey revealed that the peak times for engaging in Oshi activities during the holiday period—often extending due to the calendar—tend to be between December 29th and December 31st (33.3%) for 'Oshi Nōme' (the act of saying goodbye to Oshi) and January 1st to January 3rd (37.7%) for 'Oshi Hajime' (the act of welcoming Oshi).

A significant number of respondents (over 35.9%) reported expecting long vacations, such as nine or ten consecutive days off work, creating an ideal setting for immersing themselves in their beloved Oshi. Thus, the holiday season has become a prime opportunity for fans to make the most of their leisure time.

Television Surpasses Live Events for Oshi Engagement

Interestingly, traditional viewing remains dominant during this time. For both the Oshi Nōme and Oshi Hajime, the preference for watching on television ranked highest at 23.6% and 23.5%, respectively. This surpasses participation in live events, where only 22.2% and 22.4% of fans preferred to attend in person. The convenience and comfort of watching from home resonate strongly with fans during the colder months.

The Rise of Solo Viewing

Moreover, more than half of fans indicated that their Oshi activities would be solitary, with 58.2% and 57.9% planning to view content alone. This suggests a trend toward enjoying Oshi activities in a personal and private setting, allowing fans to connect deeply with their interests.

Upcoming Entertainment Trends for 2026

As we look to 2026, a shift in focus is apparent. When asked about new entertainment trends they wish to explore, fans ranked:
1. Korean Dramas and Movies (9.9%)
2. Domestic Dramas and Movies (9.7%)
3. Newly Released Anime and Manga (9.5%)

This shift suggests that while 2025 saw a focus on idol culture, the future leans toward narrative-driven content such as dramas and films, reflecting fans' growing interest in diverse entertainment forms.

Survey Overview

Conducted from November 25 to December 2, 2025, the Skyperfectv survey included responses from 500 participants aged 15 to 59. It explored how fans in Japan are managing their engagement with their Oshi during the holiday season.

Conclusion

In conclusion, the data reveals a profound and evolving relationship between fans and their beloved idols and characters. With trends indicating a stronger desire for media consumption and a preference for viewing on larger screens, it’s evident that the upcoming holiday period holds great potential for both the entertainment industry and fans alike. For those looking for ideal content to enhance their holidays at home, the Skyperfectv Basic Plan offers access to 11 genres and 50 channels, ensuring the ultimate entertainment experience during this festive season.

To explore more offerings, visit the Skyperfectv website.