PRG Projects Launches Innovative Studio in London to Boost Live Entertainment Collaboration

PRG Projects Launches Project Studio in London

In a significant development for the live entertainment industry, PRG Projects has unveiled its latest initiative, Project Studio, located in the heart of London. This innovative space is designed to foster collaboration between production designers and creative teams, leveraging the extensive technical expertise of PRG (Production Resource Group). The establishment of Project Studio comes as a part of PRG Projects’ commitment to integrating high-level engineering with the creative processes involved in live entertainment.

Bridging Creativity and Technology

The essence of Project Studio is its role as a collaborative environment rather than merely a design facility. It emphasizes connecting creative minds with PRG Projects' specialists who possess profound technical knowledge necessary to bring imaginative visions to fruition. The intent is to engage in early-stage collaboration with design teams, allowing them to overcome technical barriers while exploring new technologies and crafting innovative production methods.

This new initiative enables direct access to expertise across various aspects of production, including concept development, budgeting, sourcing equipment, engineering, integration, sustainability practices, and comprehensive project management. Project Studio emerges as a valuable asset for creatives, empowering them to imagine and create without the hindrance of technical limitations.

A Legacy of Innovation

With over 25 years of experience in custom audiovisual technology, PRG Projects has a proven track record of delivering groundbreaking solutions for some of the largest live productions globally. Notable projects include the custom-engineered inflatable LED spheres for Coldplay's Music of the Spheres World Tour; the eight-meter modular LED sphere crafted for Eric Prydz's Holosphere 2.0; and the lightweight carbon-fiber SPACEFRAME system utilized during U2's The Joshua Tree Tour. A standout innovation is the INFINIFORM™, a modular scenic platform that offers designers reusable and adaptable infrastructure aimed at dynamic stage designs, successfully employed by artists like Post Malone, The 1975, and Tate McRae, among others.

Frederic Opsomer, Managing Director of PRG Projects, emphasized the studio's potential to turn creative visions that currently lack technical solutions into reality. “Some of the most exciting ideas in live entertainment begin with a creative vision that doesn't yet have a technical solution,” he stated. The introduction of Project Studio in London is anticipated to accelerate PRG Projects’ ability to say “yes” to bold concepts, ultimately enriching the experiences of millions of concertgoers worldwide.

Location and Inquiries

Project Studio is situated at 84 Marchmont Street, London WC1N 1AG. Kahren Williams serves as the Commercial Manager for PRG Projects at this location, available for inquiries at [email protected].

About PRG

Established as the world leader in entertainment technology, PRG aims to combine the strength of its teams with unparalleled rental and production expertise to create unforgettable events. PRG boasts the world's largest inventory of production equipment for hire, offering end-to-end services in music touring, film and television, theatre, sports, e-sports, and corporate events. With a footprint that spans across 38 offices worldwide, PRG collaborates with local partners to deliver consistent, quality service on a global scale.

For more information about PRG and its services, visit PRG's official website.