Blokees Joins Forces as Strategic Partner for Hatsune Miku Concert in Shanghai
Blokees Collaborates with Hatsune Miku's Concert in Shanghai
From October 31 to November 1, the much-anticipated Hatsune Miku concert, titled 'MIKU WITH YOU 2026', took place in Shanghai, celebrating the vibrant world of virtual pop music. One standout aspect of this event was the collaboration with Blokees, a notable brand known for its assembly character toys. As the official strategic partner for the event, Blokees showcased their exceptional range of Hatsune Miku products, which are part of their Fantastics Series and DaaLaMode Series.
The concert saw the unveiling of two exciting new products from the DaaLaMode Series, marking a significant moment in Blokees' ongoing partnership with the Hatsune Miku franchise. Their first introduction to this popular character came back in October 2024 with the launch of the Hatsune Miku Official Outfit within the Fantastics Series. The brand's repertoire expanded further in October 2025 when the DaaLaMode Series was launched, focusing on articulated and customizable character toys.
During the event, attendees had the opportunity to explore the company's product portfolio, which now boasts over 50 diverse Hatsune Miku-themed items that include various themes and formats, appealing to collectors and fans alike.
Among the new introductions was the BLOKEES-DaaLaMode 1/12 – ULTRAMIKU - 'Kaiju Party' Collaboration Series - Gomora Version. This product creatively blends elements from the beloved Ultraman series, offering a fully articulated figure dressed in a plush costume, an impressive crossover that generates excitement among fans of both franchises. Another exciting product, BLOKEES-DaaLaMode 1/12 – Snow Miku, featured a stunning winter-inspired design complete with intricate costume details, gradient hairstyle, and an array of functional accessories, all boasting 18+ points of articulation.
In addition to showcasing innovative products, Blokees also engaged its community through the Blokees Family Creator (BFC) initiative. This global creator community connects fans and enthusiasts through creative activities, including contests and exhibitions. At the concert, Blokees hosted its inaugural Hatsune Miku-themed BFC creator exhibition, which displayed over 20 unique fan-created photography pieces and custom works, showcasing the diverse interpretations of the character through artistic expression.
This event was not only a celebration of music and performance but also a platform for creative collaboration among enthusiastic creators. By incorporating the celebration of IPs, products, and community creativity, Blokees is redefining the relationship between fans and their beloved characters, giving them a richer, more interactive way to express their passion for Hatsune Miku.
The collaboration between Blokees and the concert showcases a successful melding of innovative toy design and vibrant fandom culture, paving the way for future ventures and partnerships in the world of entertainment and collectibles. Such initiatives not only elevate brand presence but also enhance the overall experience for fans, deepening their connection with both the brand and the character they adore.
As the event wrapped up, it was clear that Blokees’ strategic contribution had made a lasting impact, engaging fans far beyond just the products and opening up new avenues of inspiration for fans to explore.
Conclusion
The Hatsune Miku 'MIKU WITH YOU 2026' concert was a testament to how brands like Blokees can play a pivotal role in the celebration of pop culture icons, blending entertainment with creative expression and creating memorable experiences for fans across all ages.