#Japan #Osaka #Short Drama #Material Corp #ONERISE

New Partnership: Enhancing PR Services in Kansai

Material Corporation, a marketing communications firm headquartered in Tokyo, has started a new collaboration with the Kansai-based short drama account, Short Drama, managed by ONERISE. This exciting partnership aims to deliver a comprehensive public relations package designed specifically for Kansai-based businesses, effectively combining storytelling with modern media exposure.

Understanding the Partnership

Material Corporation excels in helping brands and businesses cultivate positive relationships with society through storytelling techniques. The company possesses expertise not only in crafting impactful narratives but also benefits from its affiliation with Rooms, a leader in the product placement market. The Short Drama account specializes in creating short dramas that leave viewers with a sense of resolution and satisfaction. This account boasts significant experience, with its productions receiving over 10 million views.

The collaboration aims to merge the strengths of both organizations, offering a range of services that include the design of PR strategies and content production tailored to the unique needs of local companies. The goal is to equip brands with the tools necessary for effective messaging and media outreach utilizing short dramas as a core content strategy.

What the Partnership Offers

The new collaboration encompasses a broad range of offerings for businesses in the Kansai region:

1. Support for Creation and Distribution of Short Drama Content
This includes assigning well-known producers, directors, and creators to specific projects, alongside casting suitable actors, entertainers, models, and influencers. The entire process, from scriptwriting to filming and editing, is meticulously managed to ensure high-quality output.

2. PR Strategy Development Centered on Short Dramas
This involves planning and executing PR strategies that effectively utilize the short drama format to communicate brand messages and engage the audience.

About Short Drama

With a follower count exceeding 195,000 across various social media platforms, the Short Drama account focuses on creating enjoyable and satisfying content. The production team, comprising experienced directors from terrestrial broadcasting, handles every aspect of the short drama process—from concept development to final production. Their proven track record and creative strategy promise to provide significant value to local enterprises aiming to enhance their public image.

You can find Short Drama on various platforms:

• - TikTok: @short.drama1
• - Instagram: @short.drama1
• - YouTube: Short Drama YouTube Channel
• - LEMON 8: Short Drama on LEMON 8

About Material Corporation

Founded in 2005 and headquartered in Minato, Tokyo, Material Corporation has positioned itself as a leading brand-building company that focuses on improving corporate storytelling and communication strategies. Their expertise extends across various fields, including branding, promotional planning, content development, creative direction, PR execution, crisis management, public affairs, lobbying, and digital marketing.

Material Corporation operates under the guiding principle of "Switch to Red," encouraging individuality and innovation while striving to maximize potential for businesses and clients alike. The company’s holistic approach aims to create impactful communications that foster meaningful relationships between brands and stakeholders.

Conclusion

Through the joint efforts of Material Corporation and ONERISE, this exciting collaboration represents an innovative step forward in promoting local businesses in the Kansai region. By integrating short dramas into public relations efforts, they aim to create engaging, relatable content that resonates with audiences and enhances brand visibility. This partnership highlights how creativity and strategic communication can work hand in hand to achieve business goals in the competitive landscape of today’s market.