#Japan #Big Data #Restaurant Marketing #Shinjuku #Asuken

Unveiling Asuken's Insights on Restaurant Marketing Strategies for 2026

In the ever-evolving restaurant industry, understanding what truly drives consumer choices has become increasingly complex. As consumer preferences diversify due to heightened health consciousness and varied lifestyles, businesses must adopt more nuanced approaches to engage their target audiences.

To address this challenge, Asuken, a leading AI meal management app, is hosting a free online webinar titled "How Consumers Choose Restaurants in 2026" on January 29, 2026, from 12:00 to 13:00. With an impressive membership base of over 13 million and access to over 10 billion meal record entries, Asuken aims to shed light on effective restaurant marketing strategies backed by robust data analysis.

Webinar Overview

The webinar will analyze consumer dining choices through the lens of both survey insights and actual food records collected from Asuken's vast user base. By comprehensively examining this data, attendees will gain a clearer understanding of how to build persuasive marketing strategies that resonate with diners in the upcoming years.

Key Topics to Covered:

• - The evolving criteria for restaurant selection among consumers.
• - Insights into consumer behavior and preferences.
• - Data-backed marketing strategies to enhance visibility and appeal.

Who Should Attend?

This webinar is tailored for professionals involved in the restaurant and food manufacturing sectors, particularly those keen on leveraging data to make informed decisions in:

• - Sales and marketing roles
• - Menu development and promotional planning
• - Collaborative analysis and advertising initiatives with Asuken's data

Whether you're facing challenges in boosting sales or seeking innovative ways to enhance your product offerings, this session promises valuable insights to help you navigate the complexities of the restaurant market.

Speaker Highlight

Fumi Watanabe, from Asuken’s AX Promotion Department, will lead the webinar. With a master's degree in abnormal detection theory and extensive experience as a data scientist in a major consulting firm, Fumi has a rich background in data analysis and product management in various sectors, including recipe websites and educational startups. At Asuken, he focuses on big data analytics and AI service/product development to continuously improve user experiences.

Participation Details

• - Date & Time: January 29, 2026, 12:00 PM to 1:00 PM (JST)
• - Location: Online via Zoom
• - Cost: Free of charge
• - How to Register: Interested individuals can sign up through the following link: Register Here
• - Registration Deadline: January 29, 2026, by 10:00 AM

Note that registration may close early if the maximum participant limit is reached. Also, individuals from related industries may not be eligible to participate.

About Asuken

Asuken provides innovative multipoint nutrition analysis through its AI meal management app. Users can assess their calorie intake and nutritional content effortlessly by uploading food images or scanning barcodes. The app, developed under the supervision of nutritionists, empowers individuals to reflect on their dietary habits and make informed meal choices.

With a mission to promote healthier living, Asuken aims to act as a personal nutrition advisor for everyone, leveraging its leading-edge technology and expansive database. The app has achieved numerous accolades, reinforcing its position as a pioneer in nutrition management applications in Japan.

By encouraging a more data-driven approach to marketing and menu selection, Asuken hopes to help its partners unlock new opportunities in the restaurant industry, highlighting the pivotal role that insight-driven decision-making plays in consumer engagement and business success.

For more information about Asuken and its offerings, visit the official website: Asuken Official Site.