#Japan #Tokyo #Japan Purple #AZUKEL #Natsuko Yokosawa

AZUKEL's New CM: A Game Changer in Home Storage

As spring approaches, families in Japan are preparing for the busy season of school enrollments and other important events. To alleviate the stress of managing belongings, AZUKEL, an innovative delivery-based trunk room service operated by Japan Purple, has enlisted the popular figure Natsuko Yokosawa as its ambassador. On February 1, 2026, AZUKEL will launch its third television commercial, entitled "Natsuko Lying Down."

A New Habit for Busy Families

This season is particularly hectic for families, as parents juggle preparing new school supplies while organizing cherished keepsakes from their children's past achievements. The latest commercial humorously shows how even in the midst of a chaotic daily routine, families can create space in their homes by simply using a smartphone—all while lying comfortably on their sofas.

The core message of the new campaign is centered around the idea of "not taking a single step" to make room for family time. In the commercial, audiences see Natsuko, playing the role of a mom, sorting through items to keep or discard, synchronized with a catchy rhythm: "Keep it, Toss it, AZUKEL!"

A Unique Twist: Delivering the Sofa

One of the highlights of this commercial is a playful scene where Natsuko, still lounging on her sofa, is literally carried away by delivery personnel. This quirky portrayal eliminates the hassle of transporting belongings, showcasing the glamour of "not moving an inch" to access storage solutions simply through an app on a phone. The ad effectively illustrates how they are making life easier and more convenient for everyone, especially busy families.

Behind the Scenes: Laughter and Surprise

The memorable "being carried away with the sofa" scene was filmed without the help of CGI. Instead, the crew physically lifted the sofa to create an authentic moment. The delightful experience earned plenty of laughs, with Natsuko herself exclaiming, "I really don’t have to move at all!" This added to the cheerful atmosphere of the shoot, reinforcing the friendly vibe of the brand.

Insights from Natsuko Yokosawa

After filming, Natsuko shared her thoughts about the process. "The shooting was epic! I was actually moved while lying on the sofa, carried by four large men. The atmosphere was warm and very enjoyable!" Her enthusiasm extended to discussing AZUKEL’s service. "It’s impressive how easily you can sign up through your smartphone or LINE. Having someone come to collect your belongings is incredibly convenient, and they even return items one by one upon request!" Her comments reflect how AZUKEL addresses the challenges faced by today’s busy parents.

The Future That AZUKEL Envisions

AZUKEL goes beyond just storage; it's about promoting a life of ease and comfort. The brand emphasizes the importance of creating an additional sense of space in homes, enriching lives by relieving burdens associated with storage. The latest CM focuses on the everyday experiences of moms and families but aims to cater to anyone facing organization challenges.

The message is clear: getting rid of clutter enhances family time and increases joy within the home. AZUKEL aims to be the go-to infrastructure that supports such enriching experiences for everyone, simplifying lives while promoting happiness.

About AZUKEL

AZUKEL is a delivery-based trunk room service that offers top-tier cost-performance, allowing users to efficiently store their items without ever leaving home.

Why Choose AZUKEL?

• - Affordable Rates: Cost savings are achieved by managing a proprietary storage facility.
• - Robust Security: Employs multiple layers of security, including human oversight, machines, and surveillance cameras.
• - Convenience: No heavy lifting required with collection and delivery services.
• - Controlled Environment: Thorough temperature and humidity management to preserve stored items.

Ideal For

• - Individuals aiming to cut costs
• - Users who want a secure and clean storage environment
• - Anyone who has items they don’t wish to part with

CM Overview

• - Title: AZUKEL New CM Third Phase "Natsuko Lying Down"
• - Air Date: February 1, 2026
• - Broadcast Area: Kanto Region
• - YouTube URL: Watch Here

Service Information

• - Name: AZUKEL
• - Description: A hassle-free delivery-based trunk room service accessible via smartphone
• - Provider: Japan Purple, Inc.
• - Website: AZUKEL Official Site

In Conclusion

AZUKEL is setting a new standard by leveraging digital and logistics collaboration, aiming to continuously provide innovative solutions that bring more freedom and joy to daily living.