#Malaysia #Kuala Lumpur #Greenhouse Inc. #SHF Services #Sky Food Catering

Greenhouse Inc. Expands in Malaysian Market

In a strategic move to enhance its footprint in Southeast Asia, Greenhouse Inc., headquartered in Shinjuku, Tokyo, has completed the acquisition of 100% of the shares in SHF Services (M) Sdn. Bhd. and Sky Food Catering Sdn. Bhd. These two companies have established themselves as leading providers of contract food services in Malaysia, particularly within the international school sector.

Overview of Acquired Companies

Both SHF Services and Sky Food Catering have been active since 2008 and 2016, respectively, focusing on delivering high-quality food services to international schools and corporate clients in Malaysia. The firms together serve approximately 25,000 meals daily, boasting the largest market share in the contract food service sector for international schools.

Headquartered in Kuala Lumpur, SHF Services is known for its strict adherence to international health and hygiene standards, diverse menu offerings, and emphasis on customer satisfaction. The company caters to Malaysia's multicultural population by providing a wide variety of dishes, including Western, Asian, and vegetarian options, thus contributing to the rich tapestry of Malaysia's culinary culture.

Greenhouse Group Profile

Founded in April 1947, the Greenhouse Group has diversified its portfolio within the food and hospitality sector. In addition to contract food services—which cover corporate dining, healthcare food services, and school meal programs—the group manages hotels and operates restaurants such as Tonkatsu Shinjuku Saboten. With an expansive presence that spans around 3,000 locations both domestically and internationally, Greenhouse also runs an AI-based meal management application, Asuken, which has surpassed 13 million users.

The company's motto, “A company thrives only when it brings joy to people,” reflects its commitment to customer satisfaction and business growth. By leveraging its established management resources and expertise alongside the SHF Group’s capabilities, Greenhouse aims for further expansion in the region.

Future Growth Prospects

This acquisition not only strengthens Greenhouse’s brand in Malaysia but also elevates its capacity to serve an estimated 200,000 meals per day across its international operations. The company has previously made strides in Singapore with TWP and 3Embers in 2019 and 2022, respectively, and plans to capitalize on this momentum for further growth, especially in Asia. This strategic plan involves enhancing current services while continuously striving to meet customer demands, ultimately contributing to the wider community’s satisfaction and health through nutritious food options.

Summary

With the acquisition of SHF Services and Sky Food Catering, Greenhouse Inc. positions itself to become a formidable force in the Asian food service market. By focusing on high-quality meals and a commitment to customer care, Greenhouse is set to foster growth and improve its service offerings in an increasingly competitive landscape. The future seems bright as they continue to expand their reach and impact in the food service industry across Asia.