A New Era for Children's Footwear: IFME's Grand Opening in Saitama, Japan

Welcome to IFME’s New Store

As of March 19, 2026, the IFME (Ifumi) brand, known for its quality children's footwear, will unveil its largest store in the Kanto region at the Aeon Lake Town Mori shopping complex in Koshigaya, Saitama.

A Store Designed for Families

This new shop spans approximately 25 tatami mats, allowing ample space for families to explore.
The layout not only accommodates ample room for strollers but ensures ease of movement as families shop together. Parents can browse a wide variety of shoes, from first walkers to junior sizes, making it easy to find the perfect fit for every child's developmental stage.

Shape Memories with Photo Spots

Understanding the importance of capturing important moments, the IFME store will feature designated photo spots. Here, children can take pictures with their very first pair of shoes. This experience aims to transform the process of shoe selection into cherished family memories, allowing parents to create lasting keepsakes of their child’s footwear journey.

Comprehensive Fitting Assistance

At the heart of IFME's mission is a commitment to promoting healthy foot growth in children. To this end, the store will offer foot measurement services using advanced technology to accurately assess children's foot size and balance. Trained staff will guide parents through choosing the best footwear based on individual foot characteristics, ensuring a snug and comfortable fit that respects children's natural movement and growth.

Store Features to Look Forward To

1. Spacious Layout: Maximizes shopping comfort for families, making it easy to navigate with strollers.
2. Memorable Photo Opportunities: Special spots to capture moments of shoe selection, perfect for remembrance.
3. Foot Measurement Technology: Advanced devices to help find the ideal shoe size, backed by expert advice.

About IFME

The IFME brand, backed by Marubeni Consumer Brands, emphasizes the concept of nurturing children's healthy development. With a focus on first shoes for toddlers through to junior sizes, IFME combines online and offline services. Through collaboration with Waseda University and experts like Professor Toshiyuki Torii from the School of Sports Sciences, the brand aims to better understand children's growing feet and integrates this knowledge into its shoe designs.

The shoes feature unique functions, such as the 'Outside Strap' for easy wear and the 'Windlass Saucer®' insole to support healthy foot growth.

Company Background

Marubeni Consumer Brands aims to create a future through its core vision of 'EverStride,' a term combining 'Everlasting' and 'Stride,' reflecting a commitment to continuous progress and partnership. With the company's rebranding in May 2024, they aim to expand their reach under names like IFME and other popular brands such as MERRELL and Saucony.

As we anticipate the grand opening of the IFME Aeon Lake Town Mori store, it's evident that it will become a cornerstone for families in the Kanto area, providing not just shoes but a holistic experience promoting children's healthy foot development.

Visit Us

Location: 3rd Floor, Aeon Lake Town Mori, 3-1-1 Lake Town, Koshigaya, Saitama
Opening Date: March 19, 2026
Operating Hours: 10:00 AM - 9:00 PM (subject to the mall's schedule)

Explore more about IFME and its line of children's footwear at IFME’s Official Website.