Yamaha Marine and KDDI Spherience to Showcase Connected Boat Technology at 2025 Mobile World Congress

Yamaha Marine and KDDI Spherience to Present Connected Boat® Technology at MWC 2025

In just two weeks, the Mobile World Congress will take place in the vibrant city of Barcelona, Spain, where Yamaha Motor Corporation and KDDI Spherience will unveil their pioneering Connected Boat® technology. This collaboration between Yamaha’s Marine Business Unit and KDDI aims to redefine the experience of boating by integrating advanced connectivity solutions into marine products.

Yamaha's Connected Boat initiative represents a remarkable leap into the future of boating, aiming to cater to the evolving needs of customers who prioritize connectivity. The initiative, powered by the cutting-edge efforts of Siren Marine, Yamaha Marine Systems Company, Inc's subsidiary, is poised to revolutionize how boat owners interact with their vessels. By allowing users to monitor, control, and maintain their boats remotely, Yamaha envisions a seamless and connected boating experience.

Andrew Cullen, Director of Connectivity at Yamaha's US Marine Business Unit, emphasized the company's commitment to integrating connectivity into every marine product by 2030. He stated, "We intend to connect every marine product before the year 2030 as it becomes a standard part of the boating experience." This vow signals a significant shift towards a future where connected technology is no longer an option but an expected standard.

In partnership with KDDI, a leader in global connectivity solutions, Yamaha is determined to ensure that the user experience remains a top priority. Björn Qvarsell, Head of Product Portfolio at KDDI Spherience, expressed his excitement about the collaboration, saying, "The journey with Yamaha has been nothing short of amazing, where it seems like not a day passes without us discovering more ways to build value for our customers and partners."

During the conference, which will run from March 3-7, 2025, the two companies are scheduled to deliver a keynote speech on the Connected Industries stage on March 5. This presentation will showcase the capabilities and benefits of the Connected Boat technology, illustrating how it will enhance service standards and customer satisfaction in the boating industry.

The showcase will take place at the GSMA Pavilion, where attendees can engage with displays and demonstrations featuring the joint efforts of Yamaha and KDDI. This collaboration stands as a testament to a mutual commitment to innovation and excellence in the marine sector, presenting massive opportunities for growth and development within the industry. Those interested in learning more should visit the dedicated stands of both companies at the event.

As we look forward to the future, these technological advancements are not just about improving personal boating experiences; they also signify a transformative moment for boat builders, Yamaha dealers, and consumers alike. By embracing connected technology, the boating industry is on the cusp of a significant shift, ushering in an era defined by enhanced user experience, safety, and maintenance.

For further details on the Connected Boat technology and ongoing updates, please visit Siren Marine's website, Yamaha Outboards, and Spherience.