#Japan #Tokyo #Digital Garage #DGBT #Agentic Commerce

Introduction

In a groundbreaking move, Digital Garage Inc. (TSE Prime: 4819), headquartered in Shibuya, Tokyo, and its subsidiary, DG Business Technology Inc. (DGBT), have launched 'DG Agentic One™', the first comprehensive platform for optimizing agentic commerce in Japan. This initiative addresses the rapid changes in consumer purchasing processes due to the widespread adoption of generative AI, marking a significant evolution in e-commerce dynamics.

The Shift in Consumer Behavior

The transformation of consumer purchasing behavior has seen a swift transition from traditional reliance on search engines and social media platforms to a new mode of shopping that embraces AI agents. These intelligent systems now facilitate the entire purchasing journey, from information discovery to recommendation, purchase, and payment, a process encapsulated in what is being termed 'Agentic Commerce'.

A noteworthy prediction from global markets suggests that by 2030, around 25% of global e-commerce sales will be either directly handled by AI agents or significantly influenced by them. Even with a more conservative estimate of just 20% for the domestic e-commerce landscape, this could equate to approximately 15.6 trillion yen in payment processing transitioning via these AI agents. As such, positioning products favorably within AI ecosystems has become a strategic priority for e-commerce businesses.

The Challenges Ahead

To adapt to these changes, e-commerce businesses face the daunting challenge of integrating AI agents with the necessary transaction protocols (such as UCP/ACP) and correctly structuring data to educate AI systems effectively. However, many companies in the Japanese market still lack the requisite knowledge and strategies to engage with these advanced technologies satisfactorily.

Digital Garage's Commitment to Agentic Commerce

Digital Garage has been proactive in preparing for this new era of commerce through various initiatives. In January 2026, the company expanded the capabilities of its marketing AI, 'DG AI Drive', to include AI search optimization support. This foresight positioned them well to assist e-commerce firms in optimizing their product offerings to be favorably selected and recommended by AI systems.

The launch of the 'DG Agentic One' solution is a significant advancement in these efforts. By integrating all necessary functionalities, it aims to equip e-commerce operators with a robust framework that supports optimal operational conditions in the agentic commerce landscape.

Overview of 'DG Agentic One'

The 'DG Agentic One' solution encompasses a suite of tools designed to foster deeper AI understanding and promote brand visibility:

1. DG Agentic One DataFeed: This tool synthesizes existing information such as product master data, reviews, and brand details alongside unique data gathered by the Digital Garage group to create an optimized dataset that AI can comprehend and use effectively.

2. DG Agentic One GEO: Focusing on improving search recommendations on major AI platforms such as ChatGPT and Google AI Overviews, this function provides comprehensive support from current analysis to strategy development and execution, creating new brand recognition and purchase motivations outside conventional site visits.

3. DG Agentic One MCP: Serving as a gateway, this connects AI agents with e-commerce sites, adapting to the latest transaction standards to ensure seamless transitions from product recommendations to purchases.

4. DG Agentic One Commerce: This feature evolves traditional e-commerce structures by adding a dedicated AI agent front-end, enabling a smarter transition to next-generation operational paradigms.

5. DG Agentic One Payment (currently under development): Utilizing the Digital Garage group's payment infrastructure, this functionality aims to deliver a secure and seamless purchasing environment, integrating multiple payment options, including stablecoin transactions.

Future Potential and Collaboration

With the introduction of 'DG Agentic One', Digital Garage is set to pioneer the emerging GEO (Global Engagement Optimization) landscape in the AI era. As they strive to maximize sales for e-commerce operators, they will continue collaborating with domestic and international platforms to establish agentic commerce as the new standard in commerce practices. Additionally, they are committed to developing a safe payment environment that encompasses the complete purchasing journey—from product recommendation to payment.

Comments

Ikku Hayashi, CEO of Digital Garage, emphasizes that AI's evolution is not merely about enhancing operational efficiency or customer experience but is redefining consumer purchasing behaviors and industrial structures. He believes that agentic commerce is destined to become a central tide in this 'second act of the data society'.

Kazunori Shimizu, CEO of DGBT, highlights that 'DG Agentic One' is set to eliminate the technological barriers faced by e-commerce operators, providing them with the necessary tools to thrive in the AI-dominated landscape.

Company Overview

Digital Garage Inc.

• - CEO: Ikku Hayashi
• - Location: Shibuya, Tokyo
• - Established: August 1995
• - Business focus: Providing comprehensive payment platforms and marketing solutions. More details can be found at Digital Garage Website.

DG Business Technology Inc. (DGBT)

• - CEO: Kazunori Shimizu
• - Location: Shibuya, Tokyo
• - Business focus: Offering strategic support, system strategies, digital marketing, and payment solutions. More details can be found at DGBT Website.