Campari Shines at 2025 Cannes Film Festival with Mads Mikkelsen

Campari Illuminates the 2025 Cannes Film Festival

Campari, the renowned Italian bitter liqueur, is making its grand return to the Cannes Film Festival from May 13 to May 24, 2025. Celebrating its fourth consecutive year as an official partner, Campari will once again showcase its passion for cinema in one of the world's most prestigious film festivals. Excitement is brewing as the company collaborates with acclaimed actor Mads Mikkelsen to commemorate this remarkable occasion.

A Festive Celebration of Cinema

This year’s festival promises to be nothing short of spectacular, with a wide array of events lined up. Among the highlights is the much-anticipated Campari Event – Discover Red at Hyde Beach, set for May 17, which will honor passionate filmmakers in true Campari style. Attendees can expect an evening filled with glitz, glamour, and celebrated talents.

The iconic Campari Lounge will again be a hotspot for festivalgoers. Known for its expertly crafted cocktails, the lounge will serve up classics like the Negroni, ensuring that guests experience the rich flavors Campari is known for.

Celebrating Talent and Commitment to the Arts

The partnership between Campari and the Cannes Film Festival is dedicated to celebrating cinema and discovering visionary talent from around the globe. Mads Mikkelsen, who has resonated with audiences worldwide, is set to join this collaboration to shine a spotlight on cinematic artistry.

Throughout the festival, various events will unfold, emphasizing Campari's commitment to creativity and community. Notably, the non-profit organization Breaking Through The Lens, which supports underrepresented filmmakers, will hold its annual event at Hyde Beach, encouraging inclusivity and diversity within the industry.

Furthermore, Campari is teaming up with The Hollywood Reporter to host a live recording of their Awards Chatter Podcast, featuring legendary actress Sissy Spacek. This collaboration not only promotes a dialogue around cinematic achievements but also embraces the essence of storytelling that is at the heart of film.

Exclusive Afterparties

The excitement doesn't end there. Campari has planned some of the most glamorous afterparties of the festival, including celebrations for films starring Diane Kruger and Matthias Schweighöfer, and events featuring notable stars such as Valeria Golino and Matilda De Angelis. The presence of these luminaries guarantees an electric atmosphere as cinema lovers come together to celebrate the art of film.

A Taste of Milan

In a nod to its Milanese heritage, Campari will also feature its Camparino service at the festival, showcasing the brand's rich legacy. Tommaso Cecca, global head of Camparino, will present a limited-edition cocktail, the Red Carpet – Cannes Edition. This innovative twist on the classic Negroni blends Campari infused with hibiscus, bitter chocolate vermouth, and Courvoisier VSOP, creating a robust and velvety drink that encapsulates the depth of cinema.

A Legacy of Passion

For over 40 years, Campari has been synonymous with cinema, actively supporting major international film festivals and collaborating with award-winning actors and directors who share the brand’s passion for artistic expression. The partnership with the Cannes Film Festival is not just a marketing initiative; it’s a celebration of creative passion that fuels cinematic storytelling across the globe.

Andrea Neri, general director of House of Aperitifs, expressed the excitement surrounding this collaboration, stating, "This partnership is a celebration of creativity and the passionate spirit that is extraordinarily alive in cinematic expression worldwide. Through our collaboration with Mads Mikkelsen and our comprehensive series of events throughout the festival, we continue to celebrate those who pursue their passions to create something truly unforgettable."

As the festival approaches, all eyes will be on Campari to see how they bring together the world of film and mixology in a celebration that promises to be as vibrant as the iconic liqueur itself. For more updates, follow Campari on social media @campariofficial using #CampariCinema, #Cannes2025, and #FestivalDeCannes.

Join us in toasting to creativity, cinema, and the journeys that inspire us all.