#Paris #France #Fashion Week #Shenzhen Futian #International Fashion

Shenzhen Futian Fashion Day Returns to Paris

On September 29, 2025, the second edition of the Shenzhen Futian Fashion Day was held in Paris, as part of the prestigious "Bienvenue à Paris" program organized by the Fédération de la Haute Couture et de la Mode. This exciting event, organized by the Bay Area Sustainable Fashion Alliance (BASFA), was supported by the Futian District Government in Shenzhen and featured collections from three remarkable women's fashion brands: NEXY.CO, YINER, and LAURÈL from the Ellassay Group. The main goal of this fashion day is to promote cultural exchange and showcase the creativity of Chinese fashion on the international stage.

Highlighting Modern Femininity

Each brand presented distinct visions that reflect modern femininity. NEXY.CO, a high-end brand from the EEKA Fashion Group, presented its Spring/Summer 2026 collection named The Time of MULAN, which celebrates resilient and elegant modern women, drawing inspiration from the magnolia flower. This collection successfully combines European refinement with Eastern heritage, providing a unique blend of elegance and cultural storytelling.

YINER, the flagship brand of the YINGER Fashion Group, introduced its latest collection entitled The Order of Nature. This collection uniquely employs fruit as a metaphor for growth and evolution, guided by the visual theme of the golden spiral. YINER's approach embodies a subtle elegance that draws on both Eastern and Western influences.

Finally, LAURÈL, originally founded in Munich and now part of the Ellassay Group, showcased The Eternity of Order, which is inspired by Bauhaus aesthetics and German craftsmanship. This collection emphasizes geometric structure and timeless femininity through bold tailoring and natural materials.

Futian: A Rising Fashion Hub

Nestled in the heart of Shenzhen, the Futian District is emerging as a strategic pillar of the fashion industry in China, alongside finance and technology. In 2024, the added value of the fashion industry accounted for a remarkable 15% of the regional GDP, with over 1,700 major companies generating annual revenue of more than 524 billion yuan. The Bay Area Fashion Center has become a launching pad for over 30 leading brands, solidifying Futian's position as an innovation-driven fashion hub with a global influence.

Collaborations and Innovative Technology

This edition of the fashion day included the signing of a memorandum of understanding between BASFA and Luxurynsight, a French software-as-a-service (SaaS) platform facilitating the global expansion of luxury brands. As a result, brands and designers from Futian now have access to cutting-edge analytical tools that support their market strategies.

Moreover, the event embraced emerging technologies, incorporating an AI-generated soundtrack that accompanied the runway, merging traditional elements with digital artistry. The district is also making strides in smart wearables, digital avatars, and AI-driven fashion initiatives. With initiatives such as the new Istituto Marangoni campus in Futian, this district is solidifying its role as an epicenter of avant-garde fashion.

The Shenzhen Futian Fashion Day in Paris 2025 celebrated not just design and innovation but also cultural collaboration, redefining China's position within the global fashion landscape. It successfully highlighted the blending of heritage and modernity, setting the stage for further international interactions in the fashion industry.