Haier Becomes Official TV and Appliance Partner for Australian Open 2025-2027
In a landmark announcement, Haier has secured its position as the official TV and appliance partner for the Australian Open, one of the most prestigious tennis tournaments globally, for the years 2025 to 2027. This partnership was celebrated in an event held in Melbourne, emphasizing the company’s commitment to integrating sports and innovation.
Haier, known for its cutting-edge technology in smart home appliances, sees this collaboration as a significant opportunity to showcase its advancements in home innovations. The Australian Open will serve as a powerful platform for Haier to highlight how its products—ranging from kitchen appliances to climate control systems—can enhance fan experiences both at home and during the tournament.
Li Huagang, Senior Vice President of Haier Group and Chairman and CEO of Haier Smart Home, expressed his excitement about this partnership, stating, "This partnership with the Australian Open marks a critical step in our globalization efforts, showcasing our commitment to sports and innovation. The Australian Open is a perfect match for showcasing our groundbreaking smart home solutions."
Craig Tiley, CEO of Tennis Australia, echoed this sentiment, highlighting Haier's dedication to quality and innovation, which aligns seamlessly with Tennis Australia’s values. He remarked, "We are delighted to welcome Haier as an official partner. This collaboration will elevate the fan experience and introduce cutting-edge technology, adding a fresh dynamic to the summer of tennis."
Haier's initiative, known as "Play with Number One," aims to celebrate the company's legacy of quality and sustainability in the smart home domain. This spirit resonates with the relentless dedication of elite athletes, who tireless strive for excellence in their fields. Just as tennis stars invest years into refining their skills, Haier's journey from a small refrigerator manufacturer to a global leader in smart home technology reflects a relentless pursuit of innovation and improvement.
During the Australian Open, fans can expect unique brand experiences facilitated by Haier, both online and on-site, which underscores the company's leadership stance in the home appliance industry. Additionally, Haier plans to contribute to grassroots tennis clubs throughout Australia, reaffirming their dedication to increasing tennis participation.
This partnership not only strengthens Haier's position in global sports marketing but also reinforces its identity as a leader in smart home solutions. Moving forward, Haier is committed to establishing more international partnerships, paving the way for a smarter and more innovative future for consumers worldwide.
As the excitement builds towards the Australian Open in 2025, Haier is poised to play a key role in transforming how fans interact with their favorite sport, combining the thrill of tennis with state-of-the-art innovations in home technology. This partnership marks a promising chapter in both Haier’s and Tennis Australia’s journey towards enhancing the sporting experience for fans everywhere.
Haier, known for its cutting-edge technology in smart home appliances, sees this collaboration as a significant opportunity to showcase its advancements in home innovations. The Australian Open will serve as a powerful platform for Haier to highlight how its products—ranging from kitchen appliances to climate control systems—can enhance fan experiences both at home and during the tournament.
Li Huagang, Senior Vice President of Haier Group and Chairman and CEO of Haier Smart Home, expressed his excitement about this partnership, stating, "This partnership with the Australian Open marks a critical step in our globalization efforts, showcasing our commitment to sports and innovation. The Australian Open is a perfect match for showcasing our groundbreaking smart home solutions."
Craig Tiley, CEO of Tennis Australia, echoed this sentiment, highlighting Haier's dedication to quality and innovation, which aligns seamlessly with Tennis Australia’s values. He remarked, "We are delighted to welcome Haier as an official partner. This collaboration will elevate the fan experience and introduce cutting-edge technology, adding a fresh dynamic to the summer of tennis."
Haier's initiative, known as "Play with Number One," aims to celebrate the company's legacy of quality and sustainability in the smart home domain. This spirit resonates with the relentless dedication of elite athletes, who tireless strive for excellence in their fields. Just as tennis stars invest years into refining their skills, Haier's journey from a small refrigerator manufacturer to a global leader in smart home technology reflects a relentless pursuit of innovation and improvement.
During the Australian Open, fans can expect unique brand experiences facilitated by Haier, both online and on-site, which underscores the company's leadership stance in the home appliance industry. Additionally, Haier plans to contribute to grassroots tennis clubs throughout Australia, reaffirming their dedication to increasing tennis participation.
This partnership not only strengthens Haier's position in global sports marketing but also reinforces its identity as a leader in smart home solutions. Moving forward, Haier is committed to establishing more international partnerships, paving the way for a smarter and more innovative future for consumers worldwide.
As the excitement builds towards the Australian Open in 2025, Haier is poised to play a key role in transforming how fans interact with their favorite sport, combining the thrill of tennis with state-of-the-art innovations in home technology. This partnership marks a promising chapter in both Haier’s and Tennis Australia’s journey towards enhancing the sporting experience for fans everywhere.
Topics Entertainment & Media）
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