Fendi Launches New Line
2026-07-17 02:09:35

Fendi Launches First Collection by Maria Grazia Chiuri at Palazzo Fendi Omotesando

Fendi's Grand Launch



On July 16, 2026, Fendi, the esteemed luxury brand from Rome, revealed its latest 2026-27 Autumn/Winter collection. This debut collection is crafted by Maria Grazia Chiuri, who assumes the role of Chief Creative Officer as of October 2025. The launch was marked by a glamorous event at Palazzo Fendi Omotesando, where renowned celebrities gathered to celebrate.

Among the dignitaries present were Kaya Kiyohara, Hayato Sano, Ko Shibasaki, and YURI (in Japanese alphabetical order, no honorifics). Each star showcased the latest Fendi looks along with the new “Baguette🄬” bags, exploring the fresh arrivals across the men’s and women’s collections. The atmosphere radiated excitement, reflecting a new chapter for the Maison.

Chiuri's motto for this prominent collection, "Less I, more us," embodies her approach to creativity and collaboration. It also speaks to the rich history of unity established by the five Fendi sisters, the founders of the brand. Throughout her work, Chiuri emphasizes connection and diversity, demonstrated in the sleek black-themed designs presented.

The offerings in this collection range from unisex suits to elegant evening gowns, integrating denim into casual styles. This variety aims to cater to the diverse fashion needs of modern individuals. The innovative styles seamlessly blend tradition with contemporary flair, ensuring Fendi remains at the forefront of luxury fashion.

As the event unfolded, guests wandered through the beautifully curated space, absorbing every detail and piece on display. The fusion of classic elements with modern sensibilities in the collection discerns Fendi’s ongoing evolution. Celebrities mingled, sharing their thoughts on the versatility and creativity embodied in the new line, while models adorned in Chiuri's designs paraded through the venue, showcasing the collection’s breadth.

It’s not merely about fashion; it’s about creating a community. Chiuri's philosophy resonates with a growing number of consumers who seek brands that echo their values of inclusivity and belonging. Fendi, under her guidance, strives to exemplify this ethos in all its facets.

In conclusion, the launch of Maria Grazia Chiuri's first collection for Fendi marks a significant moment in the brand's illustrious history. With a clear vision that resonates with a collective spirit rather than individualism, Chiuri deftly continues the legacy of the Fendi name while paving the way for exciting, inclusive futures in fashion.

Event Highlights


  • - The atmosphere at Palazzo Fendi Omotesando was electric, as the guests reveled in the celebration.
  • - Attendees were captivated by the sheer diversity of the collection, with styles that are adaptable for everyone.
  • - Chiuri's dedication to inclusivity is not merely a statement; it reflects in the collection's practicality and elegance for varied lifestyles.

As the evening drew to a close, it became evident that Fendi has reclaimed its position as a trendsetter, poised for an exciting future under the creative vision of Maria Grazia Chiuri.

Stay tuned for further updates as we follow Fendi's journey in redefining luxury and inclusivity in fashion.


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Topics Consumer Products & Retail)

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