KASHIYAMA Launches Custom Fitting Pop-Up to Empower Women in Fashion

Discovering Custom Fashion with KASHIYAMA

In a significant move aimed at enhancing women's fashion choices, KASHIYAMA, a tailor brand under Onward Personal Style Co., Ltd., is unveiling the KASHIYAMA DESIGN FITTING POP-UP event. This unique initiative is set to take place in Tokyo and Osaka, providing women an opportunity to explore custom suits designed for their fits and styles. The Tokyo event kicks off on September 18 and runs for six days at the KASHIYAMA Shinjuku East Exit Store, while the Osaka event will start on October 9 for a duration of four days at the KASHIYAMA LUCUA ILE Store.

As the ratio of employed women in Japan is projected to reach 45.8% by 2025, the demand for tailored suits that cater to this demographic is higher than ever. Yet, despite the growing presence of women in professional roles, custom suits remain a somewhat elusive option for many. Through this pop-up, KASHIYAMA aims to bridge that gap, encouraging women to embrace the world of custom tailoring with ease and confidence.

Custom Suit Fitting Experience

In an accessible format, the KASHIYAMA DESIGN FITTING POP-UP does not require prior reservations, allowing participants to simply walk in and try on various pieces from the women’s collection. Clients can explore a plethora of options including jackets, trousers, and skirts, all designed with the latest trends in mind. By experimenting with different patterns and styles, attendees can identify looks that make them feel comfortable and stylish.

Should a patron fall in love with a certain design, they can proceed to personalize their selected piece by choosing the fabric, buttons, and other tailoring details, resulting in a truly bespoke outfit. With the vast array of combinations available, KASHIYAMA can accommodate an impressive number of customizations, ensuring that every customer finds something uniquely theirs.

This event highlights not just formal wear but also casual office attire that seamlessly transitions into day-to-day fashion. For those who may feel intimidated by the idea of ordering a custom suit or uncertain about which styles suit them best, this pop-up serves as an inviting gateway to the custom clothing experience.

Exclusive Offers for Attendees

A special SNS campaign awaits visitors, providing them with the opportunity to receive a 10% discount on their purchases by tagging the official KASHIYAMA WOMEN Instagram page in their posts about the event. This initiative emphasizes community building among attendees and raises brand awareness on social media platforms.

Event Details

Tokyo:
Duration: September 18 (Fri) - September 23 (Wed)
Store Hours: Weekdays 11:00 AM - 09:00 PM | Weekends 10:00 AM - 08:00 PM
Location: KASHIYAMA Shinjuku East Exit Store, Tokyo
Osaka:
Duration: October 9 (Fri) - October 12 (Mon)
Store Hours: 10:30 AM - 08:30 PM
Location: KASHIYAMA LUCUA ILE Store, Osaka

(Note: Event details and schedules are subject to change.)

Fostering Individuality Through Tailoring

KASHIYAMA's mission of “democratizing custom tailoring” resonates deeply through this event. By offering custom suit experiences that feel less exclusive and more approachable in everyday fashion decisions, the brand is encouraging women to express their personal style in professional settings.

With this pop-up, KASHIYAMA aspires to empower women by providing them with a wider selection of attire that respects their individuality and promotes comfort. It's a chance for women to transform their fashion choices into something that genuinely reflects who they are.
For more details about the event, you can visit the KASHIYAMA website.

Special Promotions

In addition to the unique fitting experience, various special promotions are available:
1. 20% off for first purchases starting from ¥24,000.
2. 20% off on two-piece purchases starting from ¥48,000, perfect for friends or family.
3. Formal wear starting from ¥30,000 for a classic black suit, designed for first-time buyers.

About KASHIYAMA

Launched in October 2017, KASHIYAMA stands out by utilizing advanced technology for custom tailoring, facilitating a streamlined process from design to delivery. Customers can expect their orders to arrive within a week, thanks to direct partnerships with factories and a consumer-friendly approach. The brand prides itself on its extensive collection that includes everything from classic suits to casual wear, ensuring high-quality offerings for diverse styling needs.