#Canada #Fairfield #TVEyes #Media Monitoring #Ad Intelligence

TVEyes Boosts Ad Intelligence Solutions in Canada and the UK

TVEyes, a leader in media intelligence, has made waves with its recent expansion of Ad Intelligence Solutions into Canada and the UK. This strategic move broadens the platform's performance by incorporating capabilities that are already successful in the United States. It provides clients and partners with a unified approach towards discovering and tracking advertisements, while also differentiating paid media from earned media within these vibrant markets.

The upgrade is available immediately through the company's next-generation Insight platform and its comprehensive Ad Intelligence API Suite. With this enhancement, TVEyes captures newly aired advertisements and monitors placements almost in real-time, which is essential for agencies looking to keep up with local, regional, and national marketing strategies.

Key Features of TVEyes Ad Intelligence Solutions

TVEyes's expansion enables various benefits for its users, including:

1. Ad Discovery: Clients receive timely notifications whenever new advertisements go live, including any previously aired commercials that make a comeback in their rotations.
2. Ad Tracking: The platform monitors over 1.3 million television ad placements daily across the US, Canada, and the UK, ensuring extensive coverage of essential television channels.
3. Ad Filtering: Users can easily distinguish between paid advertisements and organic media mentions, which leads to more accurate reporting and insights.

Daren Benzi, Chief Commercial Officer at TVEyes, emphasized that this expansion stretches beyond merely entering new markets. It equips marketing and public relations teams with a dependable infrastructure for the discovery, tracking, and analysis of advertisements, allowing for quick comprehension of paid versus earned content.

Importance of Enhanced Ad Intelligence

The demand for precise ad tracking and analytics has grown exponentially in a rapidly evolving media landscape. Traditional methods of tracking ads are often slow and cumbersome, creating noise that hinders timely decision-making. TVEyes’s solutions promise a reduction in irrelevant data, streamlining workflows for clients and allowing them to focus on the insights that matter.

Data-driven professionals can now verify not only when and where ads air but can also analyze competitor's advertising habits and gauge campaign performance with unparalleled clarity. Public relations and communications teams benefit from having more efficient workflows, enhancing reporting accuracy with fewer false positives.

As part of its ongoing progression, TVEyes has plans for further enhancements in advertising intelligence and aims to expand its solutions into additional markets and media types soon.

TVEyes stands as a vital asset for organizations striving to leverage media insights for informed decision-making. This powerful platform specializes in both global audio and video intelligence, delivering value to its clients worldwide. With its extensive reach across broadcast, podcast, and streaming video, TVEyes is set to redefine the way organizations manage their media presence. For those interested in learning more, reach out to [email protected].