Explore the Exquisite Flavors of JOSUN HOTEL KIMCHI at the Tokyo Pop-Up

Experience JOSUN HOTEL KIMCHI: A Taste of Korean Tradition

The renowned JOSUN HOTEL KIMCHI, crafted by the esteemed JOSUN HOTELS & RESORTS—established in 1914—makes its highly anticipated debut in Japan. This exclusive pop-up event will take place at the prestigious Daimaru Tokyo from May 6th to 19th, 2026.

The Tradition of JOSUN HOTEL KIMCHI

Born in 2002 from the kitchens of a Korean restaurant within the JOSUN Hotel, this premium kimchi brand embodies over a century of culinary excellence. The creation of JOSUN HOTEL KIMCHI reflects not only the refined skills of hotel chefs but also a deep respect for Korean food culture and seasonal ingredients. Every batch is meticulously crafted using fresh napa cabbage, aromatic chili powder, sun-dried sea salt, and carefully selected choggaru (fermented salted fish) sourced from various renowned regions in Korea.

The brand prides itself on achieving a perfect balance in flavors—masterfully controlling saltiness and sweetness to enhance the natural fermentation process. As it ages, the kimchi gains an even richer and more profound taste, making it a true delight for the senses.

Pop-Up Store Details

The pop-up is located at the Basement 1 of Daimaru Tokyo, set within the delightful event space known as “旬鮮探訪” (Fresh Discoveries). Visitors can explore this unique culinary experience from 10:00 AM to 8:00 PM throughout the event.

Special Event Offers

To celebrate the launch, customers purchasing qualifying products during the pop-up will receive a special bonus—an 80g serving of kimchi from one of three varieties.

Purchase Conditions:
1. Buy two or more 200g products.
2. Buy one 400g product.

Regardless of how many conditions are met, each transaction is limited to one complimentary portion of kimchi.

Featured Products

1. Baechu Kimchi (Napa Cabbage Kimchi)
- 200g: ¥690 / 400g: ¥1,240
- This classic kimchi follows a style low in salt from Central Korea, infused with shredded radish and vegetables, maximizing depth of flavor through the use of three types of choggaru.

2. Kochol (Freshly Pickled Kimchi)
- 200g: ¥800 / 400g: ¥1,440
- Featuring sweet, freshly harvested spring cabbage tossed in a special seasoning, it showcases the delicious natural sweetness and satisfying crunch of the vegetables.

3. Kaktugi (Radish Kimchi)
- 200g: ¥690 / 400g: ¥1,240
- This refreshing kimchi, featuring radish cut into bite-sized pieces and combined with vegetables and choggaru, offers a bright acidity and aromatic flavor that stimulates the appetite.

Engage with JOSUN HOTEL KIMCHI

For more details about the pop-up event and additional offerings, visit the official website here.

Stay connected with the latest updates on Instagram: @inter____mag.

To explore the Daimaru Tokyo store, check out their official website here.

Whether you are a kimchi connoisseur or trying it for the first time, be sure to stop by and immerse yourself in the rich flavors and history of JOSUN HOTEL KIMCHI.