#Japan #Tokyo #Don Quijote #B. by It Beauté #blended tea

B. by It Beauté Event Report

On June 15, 2025, a remarkable one-day event was held across five Don Quijote stores, where a total of 740 tea blends were sold, celebrating the collaboration between the popular beauty and health brand It Beauté and the community-oriented media, B. by It Beauté, managed by Bishoujo Zukan. This event was crafted to introduce consumers to the brand's exquisite range of blended teas developed by successful models, seeking to enhance the community's connection with delightful beverages.

Event Overview

The event took place from 12:00 PM to 5:00 PM, featuring a dynamic mix of local models alongside prominent talent from the Bishoujo Zukan agency, making it a day to remember for both participants and attendees. At each location, visitors were met with enthusiastic product promoters including Moeka, Ria Usaki, and Riri Hime, who showcased the unique tastes of three specially crafted tea blends: Rose Hip & Hibiscus Tea, Marigold & Honeybush Tea, and Yuzu & Rooibos Tea.

Successful Sales

In just five hours, a staggering 740 packages of tea were purchased across all five stores. The models engaged with customers, answered questions, and provided tastings to help them discover their preferences. Alongside the tea sales, exclusive perks such as solo photos with the models and signed merchandise were offered to those who made purchases, creating an exciting atmosphere of interaction between fans and their favorite personalities.

Customer Feedback

Feedback from attendees was overwhelmingly positive, with many expressing delight at the accessibility of the teas in familiar surroundings such as Don Quijote. Comments included appreciation for the flavors—one customer described the Rose Hip & Hibiscus Tea as refreshing and easy to drink, noting its perfect balance of tartness and sweetness. Others, drawn to the unique ingredients and health benefits, found the experience both enjoyable and enlightening.

Live Broadcasts and Digital Engagement

Enhancing the event further, a live broadcast was conducted through Miccha, a popular app developed by DONUTS. This allowed fans who couldn't attend in person to engage with the event in real-time, sending comments and feedback from across the nation. The models' live interactions generated significant online buzz, showcasing the strong digital presence fostered by the event.

Quotes from Models

Reflecting on their experiences, Moeka shared her initial apprehensions about the event, which transformed into joy as they achieved their sales goals. Usaki expressed her pride in having her products featured in such recognized retailers, while Riri highlighted her excitement about bringing concepts to life and the realization of her dreams through teamwork.

About B. by It Beauté

The mission of B. by It Beauté shines through in its dual purpose: to provide delicious tea blends while encouraging individuals to envision their desired selves. The brand strives to enrich personal moments of brewing and enjoying tea, empowering consumers through relaxation and enjoyment. Each blend is thoughtfully crafted, combining health benefits with vibrant flavors to cater perfectly for morning, noon, and night.

Product Descriptions

• - Rose Hip & Hibiscus Tea: Developed by Riri Hime, this blend is perfect for morning refreshment, infused with vitamin-rich rose hips and vivid hibiscus.
• - Marigold & Honeybush Tea: Usaki's creation combines the natural sweetness of honeybush and the comforting fragrance of cabos oil, delivering calming benefits.
• - Yuzu & Rooibos Tea: Moeka’s soothing blend is ideal for winding down, featuring the relaxing properties of rooibos and fragrant yuzu to combat daily fatigue.

Bishoujo Zukan's Legacy

Founded in 2002, Bishoujo Zukan aims to celebrate beauty in urban landscapes, garnering recognition for launching careers of various popular talents. The new project, B. by It Beauté, offers an innovative take on self-care products, ensuring rich health benefits while maintaining a strong aesthetic appeal.

Check out B. by It Beauté's official website and their Instagram for more information and to explore their products available in stores starting June 16, 2025!

This event not only marked a successful launch but also serves as a pivotal moment for tea enthusiasts and beauty product lovers alike. Join the revolution of everyday elegance, and rediscover the joy of tea with B. by It Beauté.