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Coca-Cola and Canela Media Unveil Sprite's Festive Campaign for the Holidays

The Coca-Cola Company has teamed up with Canela Media, a prominent multicultural media company, to launch Sprite's new holiday campaign, which features the talented twin sisters, Las Marías. Set to immerse Hispanic American consumers in the spirit of the season, the campaign focuses on the theme of duality, showcasing the beautiful balance of tradition and modernity.

Capturing the Essence of Noche Buena

The holiday season often centers around Noche Buena, celebrated on December 24. For many Latino families, this night embodies the true heart of the holidays. It's a time for gathering with loved ones, sharing food, music, and practicing cherished cultural traditions. The new Sprite campaign, dubbed "Noches Buenas," highlights the contrasting yet complementary experiences of this festive occasion.

Oswald Méndez, Chief Marketing Officer at Canela Media, expressed excitement about bringing this campaign to life, illustrating the profound joy and connection the holidays inspire. Through Canela Studios, the campaign illustrates both a traditional gathering with family and a modern celebration with friends, showing that these experiences can coexist harmoniously.

Las Marías: The Voice of Duality

Central to the campaign is Las Marías, a musical duo known for blending regional Mexican sounds with contemporary influences. Their unique style perfectly embodies the duality celebrated during the holidays. The campaign includes a vibrant 30-second advertisement showcasing the joy of Noche Buena, coupled with additional shorter formats for social media, to engage viewers further.

Stephanie Eaddy, Senior Director of Cultural Marketing at The Coca-Cola Company, noted that the campaign effectively narrates the distinctiveness of the Hispanic community's holiday traditions. It is a celebration of individuality and authenticity, inviting audiences to embrace both heritage and self-expression in every sip of Sprite.

A Campaign for Connection

Through a mix of traditional rituals and self-defined celebrations, the campaign invites audiences to reflect on the beauty of their cultural heritage while also embracing modernity. With a sip of Sprite, individuals are reminded of the shared spirit and joy that connects them, regardless of how they choose to celebrate.

Canela Media aims to create culturally relevant content that resonates with Hispanic audiences, ensuring that their voices and stories are heard and celebrated. The collaboration with The Coca-Cola Company not only diversifies advertising efforts but also enhances connections between brands and consumers during an essential time of year.

As the holiday season approaches, Sprite's "Noches Buenas" campaign promises to deliver warmth, joy, and a reminder that our traditions are often enriched by the vibrant modern experiences we create alongside them. This embracing of both worlds captivates the essence of the seasonal spirit and invites everyone to share in the celebration of life through their favorite beverage, Sprite.

For further updates on this campaign or to explore more about Canela Media's offerings, visit their official website. Embrace the holidays by celebrating both tradition and modernity, one sip at a time!