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Lobos 1707 Launches Unique Buzzer Beater Initiative

Lobos 1707 Tequila and Mezcal has made a groundbreaking announcement aimed at professional basketball fans. Their new campaign called the Buzzer Beater Initiative promises to reward fans in real time during the season, enhancing both the game watching experience and the enjoyment of a great beverage.

This news comes as a celebration of that thrilling moment when the ball swooshes through the net just as the game clock runs out, transforming a regular basketball game into a spectacular finish. The initiative is aptly designed to embody the saying, _“It’s All About The Finish,”_ which aligns perfectly with the craft behind Lobos 1707’s tequila, deeply rooted in an unparalleled aging method. The unique process involves finishing the tequila in Pedro Ximénez sherry wine barrels, which gives it a depth and complexity akin to the artistry seen in competitive basketball.

Instant Rewards for Fans

As part of this campaign, Lobos 1707 has teamed up with renowned basketball trainer Lethal Shooter to create a mechanism for instantaneous fan rewards. The way it works is simple: whenever a real buzzer beater is scored during a professional game, fans who enjoy a Lobos 1707 drink at participating bars or restaurants can visit LobosFinish.com to submit their receipts and receive a reimbursement through Venmo. This real-time connection between the court and the fans adds an exciting layer to the game; it's not just about watching the action, but enjoying it in the moment with a drink in hand.

The campaign taps into the essence of basketball culture, encouraging spectators to actively participate by rewarding them for engaging in the exciting moments happening during the game. “Great tequila, like excellent basketball, is about patience, discipline, and trusting the hard work put in before the spotlight shines,” explains Diego Osorio, Founder and Chief Creative Officer of Lobos 1707.

Promoting a Fan-Centric Culture

The collaboration with Lethal Shooter is pivotal. The trainer is known for his focus on mastering skills, precision, and the art of executing under pressure, all of which resonate with the core values of Lobos 1707’s philosophy towards tequila craftsmanship. “Lobos isn’t simply selling tequila—they are cultivating basketball culture,” Lethal Shooter remarks. By connecting with fans during high-tension moments, they are creating a creative dialogue with the next generation of basketball fans.

Endorsed by basketball superstar LeBron James, who serves as an investor in the brand, Lobos 1707 emphasizes genuine storytelling and engagement at these crucial points. As fans anticipate nerve-wracking finishes, the Buzzer Beater Initiative extends its reach directly through moments that matter, ultimately rewarding the spirit and passion for the game.

An Evolving Experience for Fans

The Buzzer Beater Initiative will consist of multiple live events throughout the season, closely tied to buzzer-beater moments. This experience not only reinforces the mastery present in both basketball and tequila-making but bridges the gap between fans and brands, creating a community rooted in passion and celebration. As we head deeper into the season, expect to see more about how the initiative manifests in thrilling live activations that enhance the personal connection fans have with their favorite basketball teams and Lobos 1707.

To stay updated on this exciting campaign and learn more about the craftsmanship behind Lobos 1707 tequila, fans can visit LobosFinish.com. Here, they can find intricate details about the brand’s philosophy and how they are redefining the intersection between tequila enjoyment and sports culture.

Remember, whether it’s a clutch moment in basketball or a fine spirit in your glass, excellence always lies in the finish.