#Japan #Shinagawa #BLAM #Digimaguild #Kaikoku

BLAM Revamps Marketing Knowledge Media 'Digimaguild'

Introduction

株式会社BLAM, headquartered in Shinagawa, Tokyo, is set to unveil a fully revamped version of its marketing knowledge platform 'Digimaguild' on August 12, 2025. The platform aims to serve as a hub for practical insights generated by over 12,000 marketing professionals registered in its unique multi-job matching service called 'Kaikoku.' This restructuring is designed to address the increasing complexities of marketing in the AI age.

Background of the Revamp

The rapid advancement of AI technologies is transforming marketing strategies dramatically. Companies are facing deep-rooted challenges, such as a shortage of specialized personnel and difficulties in accumulating internal knowledge. In response, BLAM has been operating 'Kaikoku' with a vision to create a “future-oriented work environment.” By flexibly combining external professionals based on specific corporate challenges and phases, the company has successfully assisted in the growth of various businesses through its Project Team Optimization (PjTO) marketing methodologies.

'Digimaguild' has already been a well-received media outlet, attracting approximately 100,000 page views monthly. With this revamp, it aims to enhance its role as a platform that contributes to the industry’s advancement by sharing actionable insights generated by professionals.

Core Values of the New 'Digimaguild'

The central theme of the renovation focuses on accelerating the circulation of knowledge and supporting practical applications for every marketer. The overhaul will include a complete redesign of the user interface and experience (UI/UX)—with a new logo, implementation of Next.js for faster loading times, and a restructured navigation system to enhance usability. The revamp will also strengthen the following value propositions:

1. Practical Know-How from Frontline Experts: The 12,000 professionals registered in Kaikoku are actively engaged in solving various challenges for companies every day. The new 'Digimaguild' will systematically share their success stories and best practices in strategy development, ad operations, SEO, and social media utilization. The goal is to provide reproducible knowledge that serves as a compass for marketing teams.

2. Launch of the 'Marketing Compass' Series: As part of a special campaign celebrating the revamp, 'Digimaguild' is initiating a series called 'Marketing Compass.' This series will feature exclusive contributions from 13 top marketers, including former professionals from Hakuhodo, Nestlé, and CyberAgent. Articles will be released weekly, with 2-3 contributions showcasing various topics like:
- 'Three Effective Tactics that Achieved Monthly E-Commerce Sales of 50 Million Yen Beyond Just Advertising' by an E-commerce Specialist
- 'What Sets Apart Companies that Generate Repeat Business? Insights from a Former Nestlé Marketer on Maximizing Customer Experience for Sustainable Growth'
- 'Essential Public Relations Strategies for Consumer Brand Representatives from a Former Leading Coffee Brand Marketer'
Through this campaign, 'Digimaguild' will provide a special opportunity for the next generation of marketers to learn actionable insights directly from experienced professionals.

Future Outlook

Going forward, 株式会社BLAM will continue to place ‘Kaikoku’ at the center of its business strategy. The revamp of 'Digimaguild' will accelerate the sharing of knowledge among professionals, further refining the customer support provided through PjTO marketing methodologies. By leveraging this knowledge base, BLAM aims to tackle the essential challenges faced by marketing professionals.

BLAM is committed to creating an ecosystem where companies and professionals connect through shared knowledge, fostering sustainable growth for both businesses and individuals. As part of its mission, the company will expedite the creation of innovative working styles that lead to a future-oriented workforce.

For more information, visit the Digimaguild website.

About 株式会社BLAM

• - Company Overview

Name: 株式会社BLAM
Location: SG Square Building 8F, 7-7-7 Nishi Gotanda, Shinagawa, Tokyo 141-0031
CEO: 杉生 遊
Established: April 2, 2015

• - Business Areas

1. Multi-job matching service 'Kaikoku'
2. Project team provision (PjTO marketing)
3. Marketing DX services (consulting, advertising, production)
4. Other services (training, job placement)

• - What is Kaikoku?

'Kaikoku' is a leading multi-job matching service specialized in marketing, with over 12,000 registered marketing professionals and more than 2,500 completed projects. It is one of the largest services of its kind in Japan, according to research conducted by 株式会社Habiny on publicly available registration data for marketing-focused side jobs.
Visit Kaikoku Website for details.