#Japan #holiday shopping #Shinjuku #The Barnnet

The Barnnet's Exciting Pop-Up in Shinjuku: A Winter Delight

A much-anticipated pop-up shop from the popular Korean brand The Barnnet is scheduled to open on December 12, 2025, at the B1 floor of Shinjuku Lumine Est. This event will last for approximately three months, concluding on February 24, 2026. Known for its unique designs and quality, The Barnnet first made waves in Japan with its pop-up appearances last year, steadily gaining a loyal fan base.

A Seasonal Celebration

The upcoming pop-up will feature a festive store interior in celebration of the holiday season, aiming to captivate visitors with a warm, wintry atmosphere. This special setting promises a delightful shopping experience, allowing customers to immerse themselves in the charm of the brand during this jubilant time of year.

As part of their promotional activities, The Barnnet will offer exclusive limited-time gifts for customers who make purchases during the event. These gifts are designed to enhance the shopping experience while showcasing the uniqueness of The Barnnet's offerings. The items available as gifts include:

1. For purchases over ¥15,000: A pair of Cotton Color Knit Socks in random colors - red, blue, white, black, or charcoal.
2. For purchases over ¥25,000: A pair of Hairy Knit Gloves in red.
3. For purchases over ¥35,000: A Corduroy Patch Logo Ball Cap available in brown or navy, again given at random.

These limited offers not only add excitement but also encourage shoppers to indulge in The Barnnet's products, allowing them to enjoy exclusive items that cannot be found elsewhere.

What to Expect

Located within the nugu area on B1F of Lumine Est, the pop-up will serve as a vibrant hub for both loyal fans and new customers alike. Visitors can expect a delightful mix of The Barnnet's best-selling items and some specially curated selections for the season. With its commitment to quality and creativity, The Barnnet aims to forge a deeper connection with shoppers through this immersive shopping experience.

The pop-up will not only be an opportunity to purchase exciting items but will also provide unique interactions with the brand itself. Customers can gain insight into the inspirations behind the collections and the brand's philosophy during their time in the shop.

Join the Holiday Fun

Whether you’re a long-time fan of The Barnnet or discovering the brand for the first time, this upcoming pop-up is an event you won't want to miss. Mark your calendars for December 12 and join the festivities at Shinjuku Lumine Est. With exclusive offers, a beautiful holiday setting, and the chance to experience The Barnnet's charm up close, it promises to be a winter event that brings joy to all.

For further inquiries or media coverage, please contact Matsumoto and Yom via email at [email protected].

Get ready for a delightful shopping experience that merges style with seasonal cheer at The Barnnet's pop-up in Shinjuku!