#Japan #Osaka #OOH Advertising #Hankyu #LIVE BOARD

LIVE BOARD's New Digital OOH Initiative at Hankyu Department Store

March 2025 marks a significant shift in the advertising landscape as LIVE BOARD, a leading digital OOH advertising operator, announces their collaboration with Hankyu Hanshin Marketing Solutions. This innovation comes in the form of the "Hankyu Digital Signage at the Department Store Front," which will be connected to the LIVE BOARD Marketplace starting June 16, 2025.

This connection opens up new possibilities for advertisers by introducing a method of sales based on impressions (VAC - Visibility Adjusted Contact) derived from real-time location data, including insights from NTT Docomo. The conventional approach, focused primarily on fixed display periods and frequencies, integrates powerful new analytics that allow advertisers to gauge the estimated number of individuals who have actually viewed the advertisements.

The Hankyu Digital Signage is strategically positioned in front of the Hankyu Umeda Main Store, featuring a prominent vertical digital screen that is designed to capture the attention of passersby. This prime location benefits from heavy foot traffic, with access points connecting various train lines, including the JR Line, Hanshin Main Line, and multiple subway routes, creating a bustling hub for viewers.

In addition to the new display, LIVE BOARD has also started its collaboration with the "Hankyu Umeda Grand Vision" project, further amplifying brand visibility in the Umeda area, which is already known for its vibrant activity and consumer engagement.

LIVE BOARD's commitment to the effective and efficient management of Out-of-Home (OOH) advertising continues to drive innovation in the industry. By utilizing data-driven strategies, they aim to create new value for the expanding OOH market. As consumer lifestyles evolve, LIVE BOARD is dedicated to enhancing targeted advertising deliveries that resonate with diverse audiences.

Media Information

• - Initiation Date: June 16, 2025 (Monday)
• - Location: In front of the Hankyu Umeda Main Store
• - Screen Size: 85 inches (12 screens available)
• - Display Hours: 6:00 AM - 12:00 AM (18 hours)
• - Audio: None

For inquiries regarding pricing and additional media information, potential advertisers are encouraged to reach out directly, as rates may vary.

LIVE BOARD Nationwide Screens

Currently, LIVE BOARD operates more than 60,700 digital screens across Japan, expanding both their own installations and partnerships with other companies to reach a broader audience. You can explore their full range of screens on their official website: LIVE BOARD Website.

About LIVE BOARD

LIVE BOARD is a pioneering digital OOH ad network operator in Japan, known for implementing impression-based (VAC) advertising strategies that respond to real-time changes in consumer foot traffic. During unpredictable conditions, such as the COVID-19 pandemic, their innovative approach allows for realistic advertising deployments based on estimated viewer counts. Further, by integrating extensive data from major telecom operators, they enable targeted advertising by demographic segments—a feat previously challenging in the OOH sector. This advanced implementation ensures that digital OOH advertising aligns with current consumer patterns, creating a more impactful engagement for brands and consumers alike.