#None #Munich #IAA Mobility #212 Off-Road Vehicle #T01 Diesel

212 Unveils Its Ambitious Plans at IAA Mobility 2025

In a bold move signifying its intentions to penetrate the European automotive market, Chinese all-terrain vehicle manufacturer 212 made a remarkable debut at the IAA Mobility 2025. The event marked the world premiere of the T01 model, which is being introduced in both gasoline and diesel versions. The T01 is not just a vehicle; it embodies the 60-year legacy of innovation and adventure that 212 stands for, ushering in a new era for rough-weather driving products.

The highlight of the event was the introduction of 212's diesel T01 model, a vehicle designed for superior performance. Alongside this launch, the company announced a strategic partnership with Indimo Automotive GmbH, a major automotive distributor in Europe. This partnership is poised to bolster 212's presence in key European markets, offering local delivery capabilities and excellent customer service support, essential components for successfully establishing the brand on the continent.

The T01 model is a fusion of traditional all-terrain design and modern engineering, featuring unique styling characterized by an iconic boxy shape, which includes "an arc, two circles, three horizontal bars, and four vertical pillars." With rigid axles at both ends, the vehicle promises exceptional performance on various terrains, solidifying its reputation as a resilient all-terrain solution.

Safety is also a top priority; the T01 is equipped with a reinforced high-strength steel cage structure that has undergone rigorous testing across over a million kilometers in extreme scenarios. This ensures that it not only delivers on performance but also provides the durability and reliability needed for adventurous outings.

A notable feature of the T01 is its customization options, with pre-installed adaptation points designed to allow owners to tailor the vehicle to their unique outdoor lifestyles. The T01 Changfeng variant, specializing in climbing performance and off-road capabilities, was particularly emphasized during the showcase. Meanwhile, the diesel variant, which has made its European debut at the IAA after launching at the Chengdu Auto Show in China, is poised to meet the rising demand for diesel models within Europe.

This model boasts an advanced diesel engine paired with an 8-speed automatic transmission, ensuring significant fuel efficiency without sacrificing torque at low RPM, making it a reliable choice for long-distance journeys, rugged climbs, and heavy-duty towing. The diesel T01 is adept at navigating through diverse European landscapes—from alpine roads to unpaved trails and urban settings.

Strategic Partnership with Indimo Automotive

As part of its push into the European market, 212 announced a critical regional distribution agreement with Indimo Automotive GmbH during the IAA Mobility event. This collaboration leverages Indimo's extensive presence in Germany, Italy, Spain, and beyond, fueling 212's ambitions for competitive local delivery and premium after-sales service.

The partnership promises a robust infrastructure that will enable 212 to provide rapid and expert assistance to all vehicle owners, backed by a network of spare part distribution centers and service facilities across Europe. Additionally, the company plans to localize its operations by establishing KD assembly plants within European territory, recruiting local talent, and collaborating with regional partners to accelerate growth and supply chain efficiency.

The grandeur of 212's launch at the IAA extends well beyond the showcase of their T01 models; it represents a critical step in the ongoing global expansion of the brand. Having sponsored a Chinese racing team at the Dakar Rally for two consecutive years, completed an 8,000-kilometer trans-Eurasian expedition, and participated in the legendary Mille Miglia, 212 has already established a firm footing in the international automotive arena. This debut only highlights its commitment to sharing the spirit of adventure and exploration across global markets.

Looking ahead, 212's plans involve introducing additional products in key international markets including the Middle East, solidifying their position as a leading name among off-road vehicle enthusiasts. A grand global launch event is expected in October to further detail the brand's vision and strategic direction.

As 212 takes these pioneering steps, it is clear that the future of adventure tourism in all-terrain driving products is highly promising.