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Cision Unveils Groundbreaking AI Suite

Cision, a leading name in consumer and media intelligence, has recently launched a remarkable suite of AI-driven capabilities on its CisionOne platform. This innovative enhancement aims to streamline public relations (PR) workflows by integrating intelligent features designed for today’s fast-paced communications environment.

Meeting the Demands of the Modern PR Landscape

According to the 2025 Cision x PR Week Communications Report, an overwhelming 81% of PR professionals face increasing pressure to deliver more results with limited resources. Recognizing this challenge, CisionOne’s new AI functionalities have been meticulously crafted to help communicators tackle these hurdles effectively.

The updated platform introduces an AI Assistant, among other tools, that automates repetitive tasks while generating real-time insights. This allows PR professionals to focus on what truly matters—crafting compelling stories, engaging stakeholders, and developing impactful strategies.

Expert Insights from Cision

Dylan Vidal, the Director of Global Product and Strategy for CisionOne, stated, “We've embedded intuitive, adaptive AI directly into CisionOne to make a real difference to the busy day of communications teams.” He further emphasized how the application of AI in this context targets the genuine needs of PR professionals, aiming to maximize productivity and enhance workflow efficiency.

Seamless AI Integration for All Users

One of CisionOne’s standout features is its accessibility. Unlike intricate tools often requiring extensive training, the new AI suite is designed to be user-friendly, ensuring that even those without data science backgrounds can leverage its power. No complicated setups or lengthy learning curves are necessary to begin tapping into the benefits this integrated AI provides.

New AI-Powered Features

1. Guided Conversational Assistant: An interactive chat interface that aids users in navigating content, summarizing media coverage, and performing analyses with ease.
2. Smarter Search with Keyword Suggestions: This feature enables users to effortlessly conduct robust media searches by utilizing AI to provide relevant keyword suggestions in real-time.
3. AI Summaries: Instantly generated concise summaries of media coverage facilitate quick dissemination throughout organizations.
4. CisionOne React Score: This tool helps identify potentially negative media mentions in real-time and assess their impact effectively.
5. Personalized Pitch Writing: Users can craft persuasive pitches rapidly, supported by data-driven recommendations on the best timing for delivery.

Reinforcing Leadership in PR Technology

Developed through advanced proprietary AI technologies and strategic partnerships, these enhancements are a significant stride in reinforcing CisionOne’s standing as the most comprehensive, intelligent platform available to PR professionals today. This launch also reflects the firm’s commitment to swiftly adapt and innovate within the evolving landscape of communication technologies.

Cision continues to evolve its innovation strategy, recently highlighted by a collaboration with Google Cloud, paving the way for further advancements in data analytics and media engagement solutions.

About Cision

Cision stands as the premier global leader in consumer and media intelligence, delivering essential tools to PR and corporate communications professionals, alongside marketing and social media teams. With award-winning products like CisionOne and PR Newswire, Cision empowers over 75,000 organizations, including 84% of the Fortune 500, to effectively connect with their target audiences.

In conclusion, the launch of this AI suite marks a pivotal moment for Cision, illustrating its dedication to elevating the standards of public relations through enhanced technology solutions. As communicators navigate the challenges of contemporary media landscapes, tools like these will be invaluable for achieving success in PR efforts.