212 Unveils T01 Diesel Model at IAA Mobility 2025 for European Market Expansion

212 Launches T01 Diesel Model at IAA Mobility 2025

The automotive landscape gathered significant momentum at the IAA Mobility 2025, where 212, a trailblazer in off-road vehicles from China, made its grand global debut with the T01 diesel model. This event not only marked a pivotal moment for the brand but also highlighted its ambitious foray into the European market.

A Captivating Introduction

During this prestigious auto show, 212 introduced its flagship model, the T01, which is available in both gasoline and diesel variants. This dual launch signifies the brand's commitment to optimizing performance and meeting the diverse demands of European consumers. Alongside the vehicle introduction, 212 announced a crucial strategic partnership with Indimo Automotive GmbH, a well-respected automotive distributor in Europe. This collaboration is pivotal to ensuring excellent customer support and reinforcing brand presence in various European countries, including Germany, Italy, and Spain.

Design and Engineering Excellence

The T01 embodies a perfect fusion of rugged off-road capability and modern technology. Its design features an unmistakable angular silhouette characterized by a unique combination of shapes: a bow, two circles, three horizontal bars, and four vertical columns. Beyond aesthetics, the T01's engineering includes frontend and rearend solid axles, ensuring exceptional off-road performance.

Constructed from a reinforced high-strength steel frame, the T01 has withstand thorough testing over 1 million kilometers and in 366 extreme scenarios, assuring potential buyers of its durability and reliability. Additionally, multiple pre-installed modification points throughout the vehicle offer owners flexibility to personalize their T01, making it suitable for an array of outdoor adventures.

Powertrain Innovations

The T01 Changfeng variant represents the gasoline model, engineered for superior climbing ability and off-road suitability. Conversely, the diesel variant, which made its European debut after being showcased at the Chengdu Auto Show in China, comes equipped with an advanced diesel engine paired with an 8-speed automatic transmission. This powertrain combination facilitates robust torque at low RPMs, enhancing fuel efficiency—aligning perfectly with the increasing demand for diesel vehicles in Europe.

Designed for long overland trips and heavy towing, the T01 diesel model is positioned as the ideal companion for traversing Europe’s diverse landscapes, from mountain roads to unpaved trails and urban environments.

Strategic Partnerships and Local Infrastructure

Aiming to establish a firm foothold in Europe, 212's strategic alliance with Indimo Automotive GmbH is key for navigating local market dynamics and ensuring prompt delivery, customer care, and service. This partnership creates a valuable framework for supporting 212’s ambition to enhance its global growth potential and offer comprehensive service as it expands its footprint in Europe.

As stated by Jia Haifeng, Executive Deputy General Manager of Weiqiao Smart Auto International Co., “We are honored to collaborate with a top-notch European distributor renowned for its customer service and well-established distribution channels. This partnership ensures that every 212 owner receives timely, expert support for their vehicles.”

Future expansion plans include setting up a European parts distribution center and a tiered service network with localized warehouses, offices, and branches to guarantee efficient customer service. 212 also intends to establish KD assembly plants in Europe, hire local talent, and deepen collaborations with regional partners, facilitating a sustainable and accelerated growth trajectory.

Looking Ahead

The unveiling of the 212 T01 at IAA Mobility 2025 marks a significant chapter in the brand’s ongoing journey of global expansion, which began with its launch in 2024. The company has already made noteworthy strides, participating in events like the Dakar Rally and engaging in a Trans-Eurasia expedition. With plans to continue its market penetration into regions such as the Middle East and South America, 212 aims to deliver a significant value proposition for off-road enthusiasts worldwide. A global strategy launch event is set for October 2025 in the Middle East, embodying the manufacturer's commitment to adventure and exploration.

Through its innovative approach and dedication to customer service, 212 is poised for a flourishing future in the competitive automotive landscape.